IMG Fashion Inks Deal with Global Online Wholesale Fashion Marketplace JOOR

Mar 21, 2013, 10:00 ET from JOOR

NEW YORK, March 21, 2013 /PRNewswire/ -- IMG Fashion today announced a deal with leading online fashion wholesale marketplace JOOR to provide additional solutions to designers in their global network, helping each brand expand their individual business footprint even further through the company's vast digital reach.

The global mission of IMG Fashion is to provide designers an ever evolving platform to seamlessly connect with buyers, press and consumers. Working hand and hand, IMG Fashion helps brands extend the momentum created on the runway beyond the day of the show, building year-round programs to promote their brands. The IMG Fashion/JOOR program will provide designers in the IMG network the ability to leverage the custom retail platform to maximize their business outcomes and further establish themselves in the global wholesale market. Additionally, retailers and buyers who register for any IMG Fashion produced event globally will automatically be invited to join JOOR and given access to shop hundreds of brands worldwide without even leaving the office. Further expanding the reach of the designers in the IMG network, retailers and buyers already registered on the JOOR platform will be granted access to attend IMG Fashion's various fashion events worldwide, giving these retails the opportunity to discover and engage with new brands both on and offline.

"Our relationship with JOOR allows IMG Fashion's global community of designers to extend the momentum beyond the runway, through to the buying process," said Peter Levy, SVP and Managing Director, IMG Fashion Worldwide Events and Properties. "JOOR simplifies the wholesale process for brands and buyers, and will help our designers more seamlessly reach their long-term business goals."

JOOR is the first and leading online wholesale fashion marketplace and currently connects more than 500 designers and 30,000 retailers, including Rag & Bone, McQ by Alexander McQueen, Neiman Marcus and Shopbop. Using the platform, brands can quickly upload all of their immediate line sheets, and buyers can easily browse all of the latest line sheets and select the merchandise they want for their stores, essentially eliminating paperwork and manual data entry.

More than $100 million in transactions were completed through the JOOR platform in 2012; JOOR is on track to complete more than $350 million in transactions in 2013. JOOR raised a Series A funding round of $5.5 million in July 2011 led by Battery Ventures, with participation from Forerunner Partners and Lerer Ventures.

"For many fashion brands and retailers, the buying process is surprisingly archaic – many designers are still taking orders in person with carbon-copy paper," said Mona Bijoor, founder and CEO of JOOR. "JOOR has transformed this process for the hundreds of designers and thousands of buyers using our platform. We are looking forward to providing our technology to IMG Fashion's network of designers – we know that JOOR will make a significant impact on their businesses."

About JOOR
JOOR, the first and leading online wholesale fashion marketplace, brings the entire buying process for retailers and designers into one sleek, sophisticated platform. Using the JOOR website, iPad app, and upcoming iPhone app, brands and retailers can easily connect with one another, anytime, anywhere. Brands can upload their entire line quickly and easily, and buyers can browse all of the latest linesheets and select their desired merchandise much as they would purchase an item from an e-commerce store. There are currently more than 500 designers and 30,000 buyers using the JOOR platform, including Diane von Furstenberg, 3.1 Phillip Lim, Rag & Bone, McQ by Alexander McQueen, Thakoon, Vince, Neiman Marcus and Shopbop.  For more information, visit

Press Contacts

IMG Fashion
Alison Levy

Airfoil for JOOR
Kristen Berry