iMonitor™ Releases List of Best Magazine Apps

NEW YORK, Oct. 17, 2013 /PRNewswire/ -- McPheters & Company announced today the iMonitor™ list of Best Magazine Apps for iPad.  iMonitor is the world's leading source of information on news and publication-related tablet apps, providing global tracking and detailed evaluations of nearly 11,000 apps - with hundreds more added each month.

According to company founder Rebecca McPheters, "These apps are the best of the best — and have attained iMonitor App Ratings of 14.5 or above out of a possible 15. They provide consumers with experiences that are highly interactive and highly engaging, and consistently find ways to expand their ability to serve and entertain their readers in a digital environment."  Within this context, two brands are particularly deserving of special mention:

• Bon Appetit is the only one to have a perfect iMonitor App Rating
• Esquire has been a consistent innovator in this area, most recently with the introduction of Esquire Weekly.

The apps have been identified as part of the process leading up to the company's publication of The State of the App 2013, which will be the third annual update.

About iMonitor:
iMonitor collects information on more than 100 variables and applies consistent evaluative criteria to every app, assessing each in terms of accessibility and ease of navigation, functionality and use of rich media enhancements.  Clients include media companies, ad agencies, and app developers in the US and abroad.

About McPheters & Company:
McPheters & Company works with media companies to develop strategies to successfully expand their brands and build audience across evolving platforms, drawing upon core competencies in strategic planning, media research, and accountability metrics.   

For further information, please contact Rebecca McPheters; 917-282-4008; [email protected]

SOURCE McPheters & Company