iMotors.com® Goes Mobile With New iPad App

SAN RAMON, Calif., July 7, 2011 /PRNewswire/ -- iMotors.com®, a division of Reply! Inc., today announced the launch of its New Car Research app for the Apple® iPad, immediately putting a world of vehicle information at consumers' fingertips. The iMotors® app is the ultimate car buying tool and was designed for consumers to research and compare vehicles, as well as get free, competitive quotes from local dealers. Users can use the app to view photos, color options and videos, and access the latest manufacturer rebate and incentive information. The iMotors New Car Research app is free and available for download in the Apple iTunes App Store.

"The iMotors® New Car Research app is the ultimate power tool for anyone looking to research or purchase a vehicle," said Payam Zamani, CEO of Reply! Inc. "With an intuitive interface, the iMotors app allows iPad users to easily access research and comparison information and bring it with them when visiting dealerships, helping them get the best price quotes on the car or truck they are about to purchase. And for auto dealers, the iMotors® iPad app is just another example of how Reply! is continually innovating to deliver high quality, locally-targeted consumer demand simply and affordably."

iMotors® New Car Research app features include:

• Over one thousand video reviews
• Multiple pictures of each vehicle
• Vehicle color options
• Ability to compare up to four vehicles at a time, including price, body style, miles per gallon (MPG) and much more
• Rebate Center showing the latest savings, rebates and incentives available from new car manufacturers
• Access to a full range of information on everything from vehicle features to specs, options, and warranties

Consumers can download the iMotors® New Car Research app free at: http://itunes.apple.com/us/app/imotors-new-car-research/id445314730?mt=

About Reply! Inc.

Reply.com operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes. To learn more about Reply!, visit www.reply.com. Additional information is available at blog.reply.com.

iPad, iPhone and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. Android is a trademark of Google Inc.

SOURCE Reply! Inc.