BOISE, Idaho, Aug. 3, 2017 /PRNewswire/ -- Impact Group, a leading sales and marketing agency for companies in the consumer packaged goods industry, announced today that it acquired Performance Sales and Marketing ("Performance"), a sales and marketing agency based in San Antonio, TX. Terms of the transaction were not disclosed. Impact Group is owned by CI Capital Partners, a New York-based private equity firm, and Impact Group's management.
Performance is regarded as a leader and trusted adviser in grocery marketing by delivering consistent value to manufacturers and customers. Performance is committed to building brand equity and providing its clients with creative strategy and collaborative planning as they market their products through conventional and specialty retailers.
"Performance has a strong regional and specialty focus that will allow us to offer a greater variety of services to our clients in Texas, and the surrounding markets," said Carl Pennington, President and Chief Executive Officer of Impact Group. "We're thrilled to expand Impact Group and welcome the Performance team and their years of experience to our company."
"Performance prides itself on delivering results for our clients, and we know that Impact Group shares our values. We're excited for a partnership that will allow us to better serve and expand our client base with people equally dedicated to great service," said Performance President Phil Karl.
Tim Hall, Managing Director at CI Capital, added, "Impact Group's acquisition of Performance fits well with Impact Group's strategy of expanding retail relationships and geographic coverage. We look forward to supporting the company as they continue to expand their offerings and execute acquisitions."
ABOUT IMPACT GROUP
Founded in 1994, Impact Group is a leading sales and marketing agency, providing sales, merchandising and category analytical support to companies in the consumer packaged goods industry. Impact Group has nineteen regional offices throughout the West and in Cincinnati, Ohio, and has established strategic alliances with independent sales and marketing agencies in the Midwestern and Northeastern United States. Impact Group represents over 14,000 products.
ABOUT PERFORMANCE SALES & MARKETING
Founded in 2001 and based in San Antonio, Texas, Performance Sales and Marketing is recognized as market experts and trusted advisers in grocery marketing. With three offices in Texas, Performance has delivered exceptional value to manufacturers and retailers by providing innovative and effective solutions to grow sales and market share. Performance services natural, specialty and conventional channels in the Texas area. Their entrepreneurial spirit fosters creative strategies that deliver measurable results.
ABOUT CI CAPITAL PARTNERS
CI Capital Partners LLC, a leading North American private equity investment firm with approximately $2.4 billion in assets under management, has been investing in middle-market companies since 1993. CI Capital forms partnerships with experienced management teams and entrepreneurs to build substantial businesses through add-on acquisitions, organic growth and operational improvements. Since inception, CI Capital and its portfolio companies have made over 230 acquisitions representing over $8 billion in enterprise value.
SOURCE CI Capital Partners