PORT LOUIS, Mauritius, Oct. 3, 2017 /PRNewswire/ -- impactChoice, a leading provider of environmental sustainability solutions, will launch a token pre-sale of its ERC20 Standard cryptocurrency, Earth Token (EARTH) on October 23, 2017. The main token sale will commence one week later, October 30.
The goal of the project is to combine the strengths of Blockchain and Cryptocurrency with years of experience creating Environmental Sustainability Solutions to establish a global Natural Asset Marketplace that removes current barriers to participation in activities that preserve our Environment, while providing all stakeholders with tangible assets that appreciate in value as the market matures and grows.
Natural Capital is estimated to be approximately $120 trillion at present and global awareness that we have to act now to preserve our planet is growing. However, efforts to preserve natural assets, minimize impact on the environment and combat climate change have been hampered by red tape & bureaucracy, lack of transparency & trust and extreme complexity.
Power is predominantly in the hands of large institutions and numerous middlemen who add little or no value to overall efforts, with smaller entities and individuals being relegated to the sidelines.
The net result is that only a fraction of funding raised for sustainability efforts actually finds its way to intended projects and global participation has been stymied.
The transformative power of Blockchain distributed ledger technology is as applicable here as it is in any other industry, fostering a new generation of transactional applications that establish trust, accountability and transparency between organizations, eliminating islands of segregated information and increasing business velocity.
When combined with a cryptocurrency, rules enforced through smart contracts ensure that community interests are protected throughout the value chain, creating a more inclusive and universally accessible world where community participants get an equal opportunity to participate and share in the value that they create, similar to what Bitcoin is doing in financial markets.
The impactChoice Natural Asset Exchange blockchain platform and Earth Token (EARTH) creates a unique opportunity to invigorate the Natural Asset Market and enable all stakeholders in the value chain to participate. Transforming Environmental Sustainability from a financial burden to a business incentive by finally providing all contributors with tangible assets that will appreciate in value as the market grows - allowing the market to grow organically and achieve its massive potential.
"From the outset, we realized that if we were going to make any significant impact on preserving and protecting the earth for future generations we would have to reduce the financial burden of Environmental Sustainability initiatives by tying efforts to real business outcomes and spreading the load across all stakeholders and incentivizing all to participate," says Leonard Harley, co-founder and Managing Director of impactChoice.
"So, from 2009 our mission has been to provide guidance and solutions that enable organizations to apply benefits derived from reductions in the consumption of natural assets and optimization of operational processes to their sustainability efforts, involving all stakeholders in their efforts."
"The impactChoice Certificate Issuing and Tracking Exchange (CITEX) platform was the world's 1st Carbon Asset Management platform that used digital representations of carbon assets to enable companies to compensate for environmental impacts by apportioning emissions to relevant business metrics, mitigating these via internationally accredited and verifiable emissions reduction mechanisms and involving customers in their efforts."
"With blockchain technology maturing, we finally have the tools to make our vision a reality. A trusted, transparent platform that will allow all to participate, and the mechanism to ensure they are rewarded for their efforts, providing the incentives so desperately needed to make environmental sustainability efforts successful."
"There are very seldom opportunities to create wealth while doing the right thing," he added. "I hope folks take advantage of this tremendous opportunity."
Earth Token (EARTH) funds will be held using multi-sig wallets, including two of three signatories for the control of funds. All token sale information will be available at the official Earth Token website (www.earth-token.com). EARTH token ownership does not represent any kind of share or equity or voting rights in impactChoice or its subsidiaries. EARTH is not a security.
Established in 2009, impactChoice is as a market leading provider of environmental sustainability solutions with offices in the UK, USA, RSA and Mauritius. impactChoice offers leading edge energy efficiency, fuel efficiency, carbon mitigation solutions and consulting services to companies seeking emissions & cost reduction strategies.