Impel Engages Brand Strategy and Innovation Firm Motto® to Support Growth

NEW YORK, March 18, 2025 /PRNewswire/ -- Motto^®, a leading brand strategy and innovation firm specializing in positioning, scaling, and reinventing companies in the tech space, has been engaged by Impel, the global leader in AI-powered customer lifecycle solutions for the automotive industry. This collaboration will ensure that Impel's brand continues to reflect its category-defining innovation.

As Impel continues to expand its AI-driven solutions for dealers, OEMs, and marketplaces, the company is taking a strategic approach to ensuring its brand remains a powerful signal of authority, trust, and impact at scale.

"Market leaders don't just build great technology; they build great brands that define industries," said Sunny Bonnell, Co-Founder & CEO of Motto^®. "The team at Impel is revolutionizing the way automotive retail brands engage customers, and that kind of innovation deserves a brand that's as dynamic and forward-thinking as its technology."

Motto^®, led by brand visionaries Sunny Bonnell and Ashleigh Hansberger, has built a reputation for helping high-growth tech companies cut through the noise, own their position, and rally their audience.

"Strong brands are more than famous names and logos—they're ideas that move industries, shift perceptions, and create change," said Ashleigh Hansberger, Co-Founder & COO of Motto^®. "Our collaboration with Impel is about ensuring their brand leads with innovation and strengthens their standing as the trusted leader in AI-powered automotive engagement."

"As Impel continues to push the boundaries of what's possible in automotive retail, it's critical that our brand aligns with our vision, owning the narrative that shapes our industry," said Rob Murphy, CMO of Impel. "We value the strategic insight Motto^® brings to our brand and business goals."

For more information about Motto^®, visit wearemotto.com. To learn more about Impel, visit impel.ai.

Media Contact:
Monique Dinor
Leverage With Media PR
[email protected]

SOURCE Motto