Imperial Toy Reveals the Biggest Little Secret at Toy Fair 2014

New Lum Lums Dolls Deliver a Shining Light in a Glowing Circle of Friendship

Feb 19, 2014, 10:08 ET from Imperial Toy

NEW YORK, Feb. 19, 2014 /PRNewswire/ -- Lum Lums are the biggest little secret at Toy Fair 2014! This brand new collection of sweet and adorable pocket-sized dolls, pets and accessories light up with the magical power of friendship.  Little girls will experience the treasure of friendship and see that they can create their own magical world of light, in a circle of friendship that truly shines bright. There are endless ways to connect with friends and Lum Lums!  When girls hold their Lum Lums by both their hands, creating a special circle of friendship, all the dolls in the circle magically light up! Girls can include an unlimited number of Lum Lums dolls and friends into their glowing circle of friendship!


The hottest new collectible line of dolls and pets will have girls lighting up with delight as they customize their Lum Lums with interchangeable skirts, boots and accessories!  A unique puzzle enclosure on their brightly colored skirts makes it easy to change their looks. To add to the play, girls can also swap out fun hair charms and change Lum Lums' boots with a simple pull on/off feature – just perfect for little hands!  

The new Lum Lums collection features four individual Light-Up dolls in characters developed to inspire girls to go for their dreams and aspirations including:

  • Floressa - Her amazing flower creations are the highlight at every garden party
  • Trindi - She is a fabulous fashionista with designs that dominate the runway
  • Yummie - Her pastry creations are always the talk of the town
  • Valerina - Her dancing will always steal the show

Each Lum Lums doll comes with her own pet NuNu and lots of interchangeable fashion accessories and play sets:

The NuNu pets share the magic of friendship as they light up with a touch from any Lum Lums doll.  And there's more friendship magic: Nu Nu's also light up when they touch noses with each other. Girls can also create a Lumination Village with a complete collection of light-up themed play sets, including a fashion boutique, a flower vase, vanity set, tea set and fashion set! Lum Lums, available now at for ages 4 and up, range in price from $7.99 to $36.99.

SOURCE Imperial Toy