HALIFAX, Nova Scotia, July 12, 2016 /PRNewswire/ -- As digital marketers and online advertisers embrace video campaigns of all types more and more in their media planning and creative process, most agree they've come up short when delivering personalized branded experiences. That's where Imposium comes in, setting the gold standard time and time again for individualized, hyper-targeted visual communications.
"Commercials in general, and online video ads more specifically, have largely been impersonally delivered," said Jason Nickel, founder and CEO of Imposium. "At best they integrate some limited degree of personalization, but in the end they fail to achieve the attention-grabbing intimacy that omnichannel marketing is supposed to deliver to audiences."
Today, marketers need to provide the perfectly crafted, hyper-targeted message to what Imposium calls "the audience of individuals." To reach them, marketers and advertisers need to run highly targeted, personalized, and data-driven individualized content that can only be produced using cutting edge dynamic video rendering technologies such as Imposium.
With a combined 40 years of experience in the advertising, creative, and commercial production industries, the Imposium team has garnered worldwide attention for setting the gold standard in dynamic video generation. From online dynamic pre-roll campaigns to evolving traditional eCRM to on-site support for experiential activations, Imposium's proprietary software's customizable features seem to never end.
For creatives and media professionals, Imposium's approach to evolving linear video toward custom entertainment enables the construction of exactly the right communication for each individual browsing online or watching within an app. Brand or product marketers can take advantage of much more qualified and memorable engagements derived from keeping a viewer's attention longer with contextual content. This means Imposium can help create more sales leads by presenting custom calls to action based on pre-existing data and known preferences about each consumer.
In the short form video, "Setting The Gold Standard of Dynamic Video," Imposium defines exactly what dynamic video is and how the creative output can be instantly rendered into hyper-targeted video ads, commercials, pre-rolls, and full-length content. The companion "Gold Standard" compendium describes and explains how, through the deployment of dynamic video, Imposium is creating a groundbreaking advertising communications avenue for creative campaigns and technical utility solutions.
This new method of video advertising and content delivery:
Leverages award-winning technology without any significant learning curve.
Can produce rapid prototypes that allow clients to see creative firsthand.
Hyper-targets audiences to increase ROI and stay nimble with detailed analytics.
Provides flexible cost solutions that work to fit agency, production company, and client budgets and needs.
Allows brands to send personalized video messages to subscribers through email, social media, or keyword based ad campaigns.
Creates thousands of ad variations to personally address individual user interests and product plans.
Streamline and automate rule-based video creation, including localization and other audience-specific identifiers for online video content creators.
Augment experiential campaigns with on-site delivery of professional take away trailers from turnkey video capture stations
"The Gold Standard compendium and companion video were developed to help creative professionals and marketers better understand the vast capabilities and benefits dynamic video brings to ad campaigns and video production," added Nickel. "With the Gold Standard document and explainer video, we're educating the advertising industry on how to increase engagement and drive results with the content they're already producing, and what dynamic video really means in today's world."
Founded in 2014, Imposium is based in Halifax, Canada with offices in New York and Los Angeles. Imposium is currently working with some of the most recognized award winning shops in North America and is used by the world's biggest marketers and a rapidly growing number of global brands who are turning to the benefits of personalized, dynamic online video advertising campaigns.