Impromptu lifestyle brand collaborating with Provision Project in honor of Breast Cancer Awareness Month to provide financial relief to women

LOS ANGELES, Oct. 10, 2017 /PRNewswire/ -- Impromptu is proud to announce the collaboration with Provision Project based in Mesa, AZ in support of Breast Cancer Awareness Month. Provision Project is a non profit organization that provides financial relief to women in active treatment for breast cancer through donations.

$1 of every sale from the pink shade appropriately named "Ribbon In The Sky" sold in the month of October from Impromptu's premiere lipstick collection, The Lola Collection, will go to Provision Project in efforts to help this important cause that is close to the heart of founder/CEO Leyna Topete.

Inspired by Leyna's mother Lola who developed an allergy to lipstick nearly 18 years ago, every shade has been thoughtfully named after something of significance to Lola's life. "Ribbon In The Sky" is one of the most noteworthy names in honor of Lola's personal breast cancer battle that she has been fighting for the last 10 years.

It may appear unusual for a new company that has been in business for less than three months to already be thinking about ways to give back. However, Leyna felt that it was an easy decision to support a community that has so immensely affected her life.

"I truly couldn't wait to start giving back in support of a cause that has so deeply affected my life in an everlasting way," said Topete. "My mom is my best friend and these last 10 years have been heartbreaking to see the strongest woman I know fight harder than I would have ever imagined. I've seen my mom fall weak to chemo, treatment after treatment, without having to carry the extra  burden of financial hardship; I can only imagine what it must be like to have to worry about chemo and financial obligations. I cannot think of a better way to give back, something I intend to do for as long as possible."

In November, Leyna plans to visit Arizona and present a check to Provision Project with money raised through sales and support. Impromptu has already received an undisclosed amount for this important cause.

ABOUT IMPROMPTU
Founder Leyna Topete is a business-savvy Latina with an eye for elegance. She dedicates Impromptu to making a positive difference in the world beyond beauty, by supporting the armed forces.

Topete states, "My company is not only a fan of everything beauty, but also a major fan of the military. Raised by a single mother who proudly served 29 years in the Marine Corps, I feel compelled to show my deepest and sincerest gratitude for all the women who have served or are currently on active duty."

Impromptu offers authentic, socially responsible, quality lip products. Every purchase made allows Impromptu to give back to women in the military (events, beauty makeovers, gifts of product). With this approach, Impromptu allows customers to treat themselves to the very best: exceptional lipstick while also supporting an important cause!

Contact:
Leyna Topete: CEO, Impromptu
Phone: 310-990-8351
Email: [email protected]

SOURCE Impromptu Life, LLC