Improved Energizer® MAX® AA Batteries Power Devices for Longer with Leak Protection Technology

Performance enhancements mean longest-lasting Energizer MAX® AA ever

Nov 24, 2015, 07:00 ET from Energizer

ST. LOUIS, Nov. 24, 2015 /PRNewswire/ -- Energizer [NYSE: ENR] is helping consumers get the most out of the devices that power their lives with its improved, longest-lasting Energizer® MAX® AA batteries ever.

Through design enhancements, the improved Energizer MAX® AA batteries offer consumers the brand's longest-lasting premium alkaline battery with the proprietary Power Seal Technology that consumers have come to expect from Energizer. Energizer MAX® AA batteries also hold their power for up to 10 years in storage, ensuring consumers have the power they want at their fingertips when they need it most.

"As consumer battery needs continue to grow, our scientists are always looking at new ways to innovate and ensure even higher performance," said Michelle Atkinson, Chief Consumer Officer at Energizer. "The improvements to our Energizer MAX® AA batteries will enhance the user experience, letting consumers enjoy their favorite devices for even longer."

The improved Energizer MAX® batteries last up to 30 percent longer than previous Energizer MAX® AA batteries in digital cameras, giving consumers the power to do more of what they love. Consumers can snap more pictures, have longer play-time with favorite toys and get more tick-tocks from every clock.

Enhanced Energizer MAX® batteries safeguard more than time with favorite devices. They also offer leakage protection through Power Seal Technology for up to two years after fully used— giving consumers peace of mind that their cameras, toys and other valuable devices are protected with Energizer MAX® batteries.

"Energizer has a legacy of introducing more innovative batteries and patented leak protection to the category," Atkinson said. "The improved Energizer MAX® AA batteries are just the latest step in our journey to meet our customers' evolving needs—and provide them with longer-lasting Energizer batteries than ever."

The improved Energizer MAX® AA batteries are available at retailers nationwide.

The enhancement to Energizer MAX® batteries is just the latest innovation for a company known for many "firsts" in battery technology, including the February 2015 introduction of Energizer® EcoAdvanced®—the first high-performance AA battery made with 4 percent recycled batteries. The company also introduced the world's first AA and AAA lithium batteries, the world's longest-lasting AA and AAA batteries in high-tech devices, the world's first dry cell battery, the world's first watch battery and the first commercially available zero-mercury AA and AAA alkaline batteries.

About Energizer®

Energizer Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, MO, is one of the world's largest manufacturers of primary batteries, portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products such as Energizer® EcoAdvanced®; Energizer MAX®; Energizer® Ultimate Lithium; Energizer Recharge® batteries and charging systems; and portable flashlights and lanterns. Visit for more information.



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