Improved Indoor Air Quality and Striking Design: New DESSO AirMaster® Ranges
WAALWIJK, The Netherlands, March 12, 2014 /PRNewswire/ --
Desso is providing architects, interior designers and consumers with the 'best of both worlds' with the extension of its patented DESSO AirMaster® carpet collection. The global carpets, carpet tiles and sport pitches company is introducing DESSO AirMaster® Elements and DESSO AirMaster® Blend for the commercial market and DESSO AirMaster® for Home to offer a wider variety of stunning patterns and textures - with all the great functionality of the original DESSO AirMaster® range.
Proven to reduce the concentration of fine dust indoors eight times more effectively than hard flooring, and four times better than standard carpet[1], the new ranges contribute to people's health & wellbeing - as well as providing them with striking interiors. In fact, according to a Californian study by William Fisk from Lawrence Berkeley National Laboratory[2], improved indoor air quality can also boost productivity. His research showed an increase by 0.5 to 5 percent, with estimated savings of $12 to $125 billion per year in the U.S.
DESSO AirMaster® Elements consists of four different products - Atmos, Cosmo, Oxy and Sphere - all of which are available in six neutral colours ranging from warm beige to deep slate. The range moves away from the linearity of the original AirMaster® designs to create a smooth, flawless appearance with non-directional organic patterns where each product offers its own personality and style.
AirMaster® Atmos is a structured and tactile loop pile carpet tile, while the textured loop pile, AirMaster® Oxy, offers a subtly organic and irregular pattern similar to that of dried clay. AirMaster® Sphere has a handmade feel inspired by rustic natural materials and elements adding warmth and texture, whereas AirMaster® Cosmo has an understated linear design with a natural feel.
The second new range, DESSO AirMaster® Blend, offers playful linearity that perfectly complements the universal designs of the original AirMaster® collection. Combining lighter shades against a darker backdrop, the tile is available in six carefully blended combinations including blues, browns and greys, to provide a warm yet professional look.
DESSO AirMaster® for Home is specially designed for residential use: a robust loop pile carpet with a pure and natural appearance. Its design is based on the latest trends in Home Decoration. The color palette including colors like sand, pebble, wood and olive is timeless and strengthens the natural character. In combination with improved indoor air quality AirMaster® for Home fits perfectly with contemporary Scandinavian design where simplicity, functionality and nature are the basis.
Alexander Collot d'Escury, CEO at Desso, comments, "The new DESSO AirMaster® ranges epitomise our drive towards healthier indoor spaces. They offer a built-in functionality that reduces the amount of fine dust in the indoor air, combined with feel-good inspirational design.
"We have a clear vision based on 'making the floor work for our health and wellbeing' as we spend on average 90% of our time indoors. To this end, we have launched our 'Great Indoors' campaign to raise awareness of the dangers of bad indoor air quality and to demonstrate what can be done to combat the problem."
The product ranges AirMaster® Elements and Blend, contain ECONYL®, a yarn made from 100% regenerated nylon. As part of Desso's ongoing commitment to making a positive impact on health and wellbeing, the company has joined Healthy Seas[3], an initiative to help clean up the seas, founded by ECNC Group, Aquafil and Star Sock.
According to a report from the Food and Agriculture Organization of the UN (FAO) and the United Nations Environment Programme (UNEP), there are approximately 640,000 tons of abandoned fishing nets in the oceans. The participation of Desso to the Healthy Seas initiative has the aim to contribute in recovering part of these abandoned fishing nets that are then turned into beautiful yarn and Desso carpets, thanks to the ECONYL® Regeneration System.
Website: http://www.desso.com
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1. Based on tests performed by GUI, with DESSO AirMaster® versus standard PVC hardfloor and versus standard structured loop pile carpet.
2. William J. Fisk and Arthur H. Rosenfeld of the Lawrence Berkeley National Laboratory in Berkeley in California, US.
SOURCE Desso Group BV
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