IMUSA Introduces Its 2014 Celebrity Chef Ambassador Panel

MIAMI, March 17, 2014 /PRNewswire/ -- IMUSA, the leader in Hispanic and ethnic cookware and appliances, introduced its new celebrity panel of chef ambassadors at the global stage for housewares, the 2014 International Home & Housewares Show.  The panel features: James Beard award-winning chef Michelle Bernstein of Bravo's Top Chef and owner of award-winning restaurant Michy's and Crumb on Parchment in Miami; Aaron Sanchez of the Food Network's Chopped and Heat Seekers; and George Duran, of TLC's Ultimate Cake Off and host of the Food Network's Ham on the Street.

Bernstein, Sanchez and Duran helped unveil IMUSA's much anticipated launch for Fall 2014, Global Kitchen—a product line inspired by the chef ambassadors' own roots and culinary inspirations. Featuring cookware and appliances that cater to the growing demand for authentic ethnic products, Global Kitchen will highlight four ethnic product categories including: Mexican, Mediterranean, Asian and Caribbean. The chef ambassadors contributed to the design aesthetic and functionality behind the products in the line, drawing inspiration from their own personal cultural and culinary perspectives to ensure that the products will be practical in every home cook's kitchen. Through the launch of Global Kitchen, IMUSA aims to provide consumers easy accessibility to versatile, authentic products such as a Caribbean "Caldero" or the Mexican-inspired Mortar & Pestle, or 'Molcajete'.

"We are thrilled to partner with these three premier chefs in creating a first-of-its-kind, stylish product line that is accessible and authentic, embodying a global culinary point-of-view at an affordable price point," said Manny Gaunaurd, President and CEO of IMUSA. "Our chef ambassadors' incredible resumes and culinary backgrounds align very well with our brand mission of making the exploration of international cuisine from the home kitchen accessible to anyone who wants to bring ethnic flavors to their friends and family."  

For more information about IMUSA and the upcoming Global Kitchen line, as well as up-to-date brand news, trends, recipes and more, "LIKE" the IMUSA Facebook page at: www.facebook.com/imusausa.

About IMUSA's 2014 Celebrity Chef Ambassadors:
Michelle Bernstein: A Miami native of Jewish and Latin descent, Michelle Bernstein has wooed the culinary world with her unique approach to cooking, integrating flavorful ingredients into her soulful dishes. Bernstein penned Cuisine a Latina which invites readers to take a peek into what inspires her and regularly appears as a judge on Bravo's award-winning show, Top Chef.

Aaron Sanchez: Known to "transform the familiar" with his take on Latin favorites, Aaron Sanchez has developed a loyal following including critics and contemporaries alike. In addition to being an avid restaurateur, Sanchez also co-stars on the Food Network'sChopped and FOX Life'sAaron Loves NY, as well as being an author with two hit books and the only chef with signature chef shoe line, MOZO Shoes.

George Duran: Blending South American cuisines with French and Armenian flavors, George Duran creates eclectic dishes that feature the most savory flavors of the world. Duran began his career in New York City where his personable attitude and unique dishes led him to create and host the Food Network's popular Ham on the Street Show. Since then, Duran has written Take this Dish and Twist It and hosted TLC's Ultimate Cake Off.

About IMUSA:
IMUSA is a leading ethnic housewares brand with deep roots in Latin America and the United States, offering hundreds of affordable housewares products including gadgets, cookware, appliances, cleaning, food storage, espresso, and ethnic specialty items. For more information, please visit www.imusausa.com.

Photo - http://photos.prnewswire.com/prnh/20140317/NY82979

SOURCE IMUSA