IMUSA Launches Exclusive International Cookware Line Into Target Stores Nationwide

Feb 04, 2013, 09:00 ET from IMUSA

MIAMI, Feb. 4, 2013 /PRNewswire/ -- IMUSA, the leader in Hispanic and ethnic cookware, is thrilled to announce their launch into Target stores nationwide. IMUSA will roll out an exclusive line of products that will enable all to enjoy international cooking with offerings that are innovative, authentic, affordable and easy to use. IMUSA's line of products help bring ethnic and flavorful recipes to life, while also capturing the adventurous spirit of culinary globetrotters. Their unique offerings will help bring a variety of Latin, Mexican, Caribbean and Asian cuisines, culture and traditions to kitchens across the U.S.

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Founded in Colombia in 1934, IMUSA was the first manufacturer of aluminum pots and pans in the country. Today, IMUSA is a highly respected brand with 75 years of experience in Hispanic and international cookware, and more than 20 years of experience in the U.S. marketplace. The IMUSA brand has now moved beyond borders to become the leading brand of Hispanic housewares and a culinary brand ambassador of multiple international cuisines.

As the company continues to grow, IMUSA is ready and eager to partner with Target to create a line tailored to their consumers as there has been a strong interest for Hispanic and Asian cooking tools. With help from celebrity chef ambassadors George Duran of TLC's "Ultimate Cake Off" and Ana Quincoces of "The Real Housewives of Miami," each IMUSA product comes equipped with an exclusive recipe card, making it easy for consumers to learn about and create Ethnic cuisine from their very own kitchen.

"We are excited about our partnership with Target and hope to reach a new audience with our line of ethnic cookware products," said Manny Gaunaurd, President and CEO of IMUSA. "These new consumers are instrumental to company growth and we want to eventually bring Hispanic and international cooking to every home."

A few of the distinct products that will be available exclusively at Target stores nationwide include: fajita and tortilla griddle, tortilla warmer, quesadilla pan, granite molcajete, 7-piece stir fry and tempura Asian wok set, Asian bamboo steamer, nonstick Dutch oven, paella pan, tamale/seafood steamer and bamboo cooking utensils.

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About IMUSA:
IMUSA is a leading ethnic housewares brand with deep roots in Latin America and the United States, offering hundreds of affordable housewares products including gadgets, cookware, appliances, cleaning, food storage, espresso, and ethnic specialty items. For more information, please visit