IMVU Launches Live Rooms, Setting The Stage For Massive Creator Engagement

REDWOOD CITY, Calif., March 4, 2020 /PRNewswire/ -- IMVU, the world's largest avatar-based  social network, announced today the launch of Live Rooms, a new product feature on IMVU Mobile (iOS and Android) and the new IMVU Desktop app. For the first time on the popular global platform, Live Rooms enables users to broadcast, entertain, show, demonstrate, or present to a larger group of people.

Driven by the company's commitment to creating opportunities for authentic human connection, the launch of Live Rooms provides users with a new way to create interactive content for others to engage with and enjoy.  Live Rooms are public spaces that can hold thousands of viewers and can host up to ten presenters in real-time. 

"We launched Live Rooms to bring people together around entertaining and engaging live events that empower creators to showcase their talents and drive connection with their audience," said Daren Tsui, CEO of IMVU, Inc.  "We want to foster the strong sense of community and belonging that you feel when you're at a major event - like a wedding, or a comedy show - that feeling like you're all in it together and you're having a great time.  Now, we can bring that feeling to people who just happen to be in different cities or countries."

Adding an extra level of customization, hosts have a wide variety of options to personalize the 3D room and presentation space using items designed by IMVU creators, purchased in the IMVU marketplace. Multiple levels of communication can happen in Live Rooms - users can have side conversations with friends during the show - just like at real life events.  Audience members can explore the 3D room freely, and also leave tips for hosts in the form of IMVU Credits, incentivizing hosts to create engaging presentations.

Live Rooms finished release on mobile in December and has already been accessed by over 8 million users attending and hosting events.  The Live Rooms inaugural event that was launched by IMVU and YouTube creator Carmen King immediately reached the maximum room limit of 1,000 concurrent users who joined her talk show about friendship on IMVU. "I was excited to be selected by the IMVU team to be among the first to host an event on Live Rooms and launched my own talk show 'The VU Live'," explained King. "The experience gave me an opportunity to express myself and my style and connect with friends and fans in a completely new way that I can't do on YouTube or other platforms."

For more information on IMVU Live Rooms, click HERE.

About IMVU, Inc.

Based in Redwood City, California, IMVU, Inc. is the creator of IMVU (imm-view), the world's largest avatar-based social network.  IMVU empowers 200+ million registered users to customize their characters, connect with friends in immersive 3D chat rooms, and make new ones around the world through shared experiences that support deep and meaningful connections.  IMVU is the home of a robust digital economy featuring a catalog of 40 million virtual goods made by over 50,000 Creators. The IMVU experience is available on the web, a desktop app, and as an iOS and Android app.  For more information, visit www.imvu.com.

Contact: [email protected]

SOURCE IMVU, Inc.

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