In 2010, the Cable Industry Took Aim at OTT

Light Reading Cable's list of cable counterstrikes highlights an ongoing fight for consumer video on-demand dollars

Dec 27, 2010, 08:00 ET from Light Reading

NEW YORK, Dec. 27, 2010 /PRNewswire/ -- UBM TechWeb's Light Reading (, the largest research-led media company serving the global communications marketplace, today published one of its coveted year-end lists: Top Ten Cable OTT Counterstrikes.

The 2010 Top Ten Cable OTT Counterstrikes is available at the following URL, to Light Reading members:

The piece, written by Light Reading Cable Site Editor Jeff Baumgartner, recounts the ways cable providers reacted to the threat of over-the-top video services during 2010, specifically recounting strategies employed by Comcast, Time Warner Cable, Cox, and others. These so-called over-the-top services, like Netflix and Boxee, have the potential to, at the very least, take a notch out of the revenue that cable operators typically get from subscribers buying video-on-demand titles or subscribing to premium content channels, like HBO.

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About Light Reading

Founded in 2000, Light Reading ( is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

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UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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