In 2012 Even a Junk Removal Company Needs an Optimized Mobile Site

VANCOUVER, June 6, 2012 /PRNewswire/ -- The world's largest junk removal company is about to make booking junk removal a whole lot easier. 1-800-GOT-JUNK? has offered the industry's first mobile-friendly site optimized for the small screen and catering to the needs of mobile users who access the web via smartphones and other portable devices.  The new site responds to the company's on-the-go customers who've been seeking a fast, efficient solution for their booking needs.

"The launch of our mobile website offers another channel to better communicate with our customers and accomplishes our goal of enabling customers to easily book jobs using the device of their choice," says Jennifer Young, Vice President, Marketing for 1-800-GOT-JUNK?.  "Our web traffic from mobile devices has doubled in the last year, which isn't surprising given the current popularity of smartphones."  Young adds, "the goal of the mobile site is to provide 1-800-GOT-JUNK? customers with an interface that quickly leads them to the information they need."

Smartphone and tablet users will be automatically directed to the mobile website when they navigate to 1800GotJunk.com. From every page, they can contact the company call center with a single push of a button or book a job in four simplified steps. Other features include a downloadable bookmark icon and tailored content for the three geographic areas that 1-800-GOT-JUNK? services: The United States, Canada, and Australia.

The new mobile site is part of the company's comprehensive digital strategy to improve customer experience. Phase two of this strategy includes:

• Simplified booking of multiple or recurring jobs for commercial and residential customers
• The ability for customers to photograph their pile of junk for upload during the booking process
• Location-specific activities and SMS booking confirmations and reminders
• New technology adapted to the type of smartphone being used, such as "tap to text"

About 1-800-GOT-JUNK?
1-800-GOT-JUNK? is pioneering an industry that is helping residents and businesses remove junk and regain space. Whether it's a pile of household junk in the garage or a warehouse full of office furnishings, 1-800-GOT-JUNK? removes it for you, making the ordinary business of junk removal exceptional. We are passionate about recycling and donating to charity. 1-800-GOT-JUNK? was founded in 1989 and now operates throughout North America and Australia. Please visit us at 1800gotjunk.com.

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