As Lightbox seeks to tell a different story, Spence Diamonds demonstrates quality should not be ignored
VANCOUVER, Sept. 27, 2018 /PRNewswire/ - North American diamond retailer, Spence Diamonds has seen rapid growth of its engagement-ring quality, lab-grown diamonds trademarked as Artisan Created Diamonds™, over the past two years and wants to ensure consumers know that like mined diamonds, lab-grown diamonds are not all equal.
"With the recent launch of the Lightbox collection in the U.S, it's becoming increasingly difficult for consumers to sift through the mixed messaging to understand the definition and value of different types of lab-grown diamonds," said Eric Lindberg, Executive Chairman, Spence Diamonds. "Ungraded lab-grown diamonds such as those from Lightbox are an entirely different class of diamonds than high-quality, lab-grown diamonds that are independently certified in the same way high-quality, earth-mined diamonds are."
Spence has been encouraging its customers to compare its engagement-ring quality, Artisan Created Diamonds TM side-by-side with mined diamonds for more than two years and has seen rapid growth in purchase, with customers increasingly choosing them once they are educated on the benefits from a quality, size, value and ethics and sustainability perspective. On Friday, September 28th, Spence will launch The Fashion Collection created by Spence™, a new lab-grown diamond jewelry collection affordably priced for every day wear. The Fashion Collection will feature a selection of pendants and earrings, and will be available for purchase in store. Prices range from $249-$849 USD.
"What most people don't realize is that just like mined diamonds, there are a number of variables that impact the quality and price-point of a lab-grown diamond," added Lindberg. "We now offer a range of lab-grown products, including our new fashion collection priced for everyday wear, and our engagement-ring quality Artisan Created Diamonds TM. We know better than anyone, that not all lab-grown diamonds are equal."
A recent entrant to the U.S market, Spence has been a leading diamond retailer in Canada for 40 years and recently announced the launch of three new stores in the U.S and Canada coming later this year.
About Spence Diamonds
Founded in Vancouver B.C., Spence Diamonds has been in the diamond business for 40 years, giving hundreds of thousands of couples the confidence to find the diamond ring that represents their unique partnership. Featuring stores with up to 2,500 engagement ring designs in open display cases for customers to easily try on, the Spence model is built on transparency, choice and customization. Spence's Gemological Institute of America (GIA)-trained Diamond Consultants offer an unbiased, immersive education about cut, color, clarity, size, setting, and style. Spence is the only diamond retailer to showcase Artisan Created Diamonds TM, side by side with earth-mined diamonds, and under a microscope, to offer the broadest choice and best value. Each Spence ring is custom-made and hand-crafted which means no one else has ever tried it on. Spence has locations throughout Canada in Vancouver, Langley, Calgary, Edmonton, Scarborough, Mississauga and Vaughan as well as locations in the U.S. in Austin, Scottsdale and San Jose, with three new stores launching in the U.S. and Canada by early 2019.
SOURCE Spence Diamonds