In-game advertising market size to increase by USD 5,182.68 million: 35% growth to originate from North America - Technavio

NEW YORK, Dec. 1, 2022 /PRNewswire/ -- The in-game advertising market by platform, type, and geography - forecast and analysis 2023-2027 report has been published by Technavio. Market growth is estimated to accelerate at a CAGR of 13.25% and register an incremental growth of USD 5,182.68 million during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download a free PDF sample report

Regional analysis

Based on region, the global in-game advertising market is segmented into North America, APAC, Europe, South America, and the Middle East and Africa. North America is estimated to contribute 35% to the growth of the global market over the forecast period. The rise in the adoption of mobile gaming is driving the growth of the regional market.

Company profiles

The in-game advertising market report includes information on the key products and recent developments of leading vendors, including:

• Activision Blizzard Media Ltd.: The company offers in-game advertising services such as interactive ads, integrated branding, and rewarded video ads.
• AdInMo Ltd.: The company offers in-game advertising services for developers and advertisers.
• Alphabet Inc.: The company offers in-game advertising services under the subsidiary Google LLC.
• Anzu Virtual Reality Ltd.: The company offers in-game advertising solutions such as blended, relevant, and realistic.
• Bidstack Ltd.: The company offers in-game advertising services for game developers, advertising agents, and brands.
• Flurry Inc
• HotPlay
• InMobi Pte. Ltd.
• ironSource Ltd.
• Motive Interactive Inc.
• To gain access to more vendor profiles available with Technavio, buy the report!

Market dynamics

The market is driven by factors such as an increase in the number of gamers, the rise in the popularity of mobile gaming, and the growing popularity of dynamic in-game advertising. However, the growing use of advertisement-blocking solutions is hindering the market growth.

Competitive analysis

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others. Request a Sample

Market segmentation

• Based on platform, the market is segmented into mobile, computing, and console. The mobile segment accounted for the largest share of the market in 2022.
• Based on geography, the market is segmented into North America, APAC, Europe, South America, and the Middle East and Africa. North America held the largest share of the market in 2022.

Related Reports:

The gaming market size is projected to grow by USD 74.93 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.31%. The growing adoption of AR and VR games is notably driving the gaming market growth, although factors such as the regulation of loot boxes may impede the market growth.

The mobile gaming market size is projected to grow by USD 66.43 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 12.26%. The popularity of multiplayer mobile games is notably driving the market growth, although factors such as the growth of alternative gaming platforms may impede the market growth.

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What are the key data covered in this in-game advertising market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the in-game advertising market between 2023 and 2027
• Precise estimation of the size of the in-game advertising market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the in-game advertising market across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of in-game advertising market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global in-game advertising market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global in-game advertising market 2017 - 2021 ($ million)

• 4.2 Platform Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Platform Segment 2017 - 2021 ($ million)

• 4.3 Type Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

• 6.1 Market segments 
• Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)

• 6.2 Comparison by Platform 
• Exhibit 32: Chart on Comparison by Platform
• Exhibit 33: Data Table on Comparison by Platform

• 6.3 Mobile - Market size and forecast 2022-2027
• Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)

• 6.4 Computing - Market size and forecast 2022-2027
• Exhibit 38: Chart on Computing - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Computing - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Computing - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Computing - Year-over-year growth 2022-2027 (%)

• 6.5 Console - Market size and forecast 2022-2027
• Exhibit 42: Chart on Console - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Console - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Console - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Console - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Platform 
• Exhibit 46: Market opportunity by Platform ($ million)

7 Market Segmentation by Type

• 7.1 Market segments 
• Exhibit 47: Chart on Type - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Type - Market share 2022-2027 (%)

• 7.2 Comparison by Type 
• Exhibit 49: Chart on Comparison by Type
• Exhibit 50: Data Table on Comparison by Type

• 7.3 Static ads - Market size and forecast 2022-2027
• Exhibit 51: Chart on Static ads - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Static ads - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Static ads - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Static ads - Year-over-year growth 2022-2027 (%)

• 7.4 Dynamic ads - Market size and forecast 2022-2027
• Exhibit 55: Chart on Dynamic ads - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Dynamic ads - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Dynamic ads - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Dynamic ads - Year-over-year growth 2022-2027 (%)

• 7.5 Advergaming - Market size and forecast 2022-2027
• Exhibit 59: Chart on Advergaming - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Advergaming - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Advergaming - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Advergaming - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Type 
• Exhibit 63: Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 65: Chart on Market share by geography 2022-2027 (%)
• Exhibit 66: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 67: Chart on Geographic comparison
• Exhibit 68: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 109: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 110: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 111: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 112: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 113: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 114: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 115: Matrix on vendor position and classification

• 12.3 Activision Blizzard Media Ltd. 
• Exhibit 116: Activision Blizzard Media Ltd. - Overview
• Exhibit 117: Activision Blizzard Media Ltd. - Product / Service
• Exhibit 118: Activision Blizzard Media Ltd. - Key offerings

• 12.4 AdInMo Ltd. 
• Exhibit 119: AdInMo Ltd. - Overview
• Exhibit 120: AdInMo Ltd. - Product / Service
• Exhibit 121: AdInMo Ltd. - Key offerings

• 12.5 Alphabet Inc. 
• Exhibit 122: Alphabet Inc. - Overview
• Exhibit 123: Alphabet Inc. - Business segments
• Exhibit 124: Alphabet Inc. - Key news
• Exhibit 125: Alphabet Inc. - Key offerings
• Exhibit 126: Alphabet Inc. - Segment focus

• 12.6 Anzu Virtual Reality Ltd. 
• Exhibit 127: Anzu Virtual Reality Ltd. - Overview
• Exhibit 128: Anzu Virtual Reality Ltd. - Product / Service
• Exhibit 129: Anzu Virtual Reality Ltd. - Key offerings

• 12.7 Bidstack Ltd. 
• Exhibit 130: Bidstack Ltd. - Overview
• Exhibit 131: Bidstack Ltd. - Product / Service
• Exhibit 132: Bidstack Ltd. - Key offerings

• 12.8 Flurry Inc 
• Exhibit 133: Flurry Inc - Overview
• Exhibit 134: Flurry Inc - Product / Service
• Exhibit 135: Flurry Inc - Key offerings

• 12.9 HotPlay 
• Exhibit 136: HotPlay - Overview
• Exhibit 137: HotPlay - Product / Service
• Exhibit 138: HotPlay - Key offerings

• 12.10 InMobi Pte. Ltd. 
• Exhibit 139: InMobi Pte. Ltd. - Overview
• Exhibit 140: InMobi Pte. Ltd. - Product / Service
• Exhibit 141: InMobi Pte. Ltd. - Key offerings

• 12.11 ironSource Ltd. 
• Exhibit 142: ironSource Ltd. - Overview
• Exhibit 143: ironSource Ltd. - Product / Service
• Exhibit 144: ironSource Ltd. - Key offerings

• 12.12 Motive Interactive Inc. 
• Exhibit 145: Motive Interactive Inc. - Overview
• Exhibit 146: Motive Interactive Inc. - Product / Service
• Exhibit 147: Motive Interactive Inc. - Key offerings

• 12.13 Playwire LLC 
• Exhibit 148: Playwire LLC - Overview
• Exhibit 149: Playwire LLC - Product / Service
• Exhibit 150: Playwire LLC - Key offerings

• 12.14 RapidFire Inc. 
• Exhibit 151: RapidFire Inc. - Overview
• Exhibit 152: RapidFire Inc. - Product / Service
• Exhibit 153: RapidFire Inc. - Key offerings

• 12.15 Wam Group Ltd. 
• Exhibit 154: Wam Group Ltd. - Overview
• Exhibit 155: Wam Group Ltd. - Product / Service
• Exhibit 156: Wam Group Ltd. - Key offerings

• 12.16 WPP Plc 
• Exhibit 157: WPP Plc - Overview
• Exhibit 158: WPP Plc - Business segments
• Exhibit 159: WPP Plc - Key offerings
• Exhibit 160: WPP Plc - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 161: Inclusions checklist
• Exhibit 162: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 163: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 164: Research methodology
• Exhibit 165: Validation techniques employed for market sizing
• Exhibit 166: Information sources

• 13.5 List of abbreviations 
• Exhibit 167: List of abbreviations

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