In New Book, Novae CEO Shows How Fintech Can Change the Future for All

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Feb 13, 2025, 08:51 ET

CONYERS, Ga., Feb. 13, 2025 /PRNewswire/ -- The latest book by Reco M. McCambry, founder of Inc 5000 company Novae, hits the market this weekend. In "Fintech is the Future," McCambry introduces readers to the worlds of financial technology and financial education—and how proper use of financial technology can make anyone wealthy.

Fintech CEO Reco McCambry is a man with a mission. After growing up in a single parent home, in a few housing projects, he was blessed to stumble upon two different industries that transformed his family's future and his sense of purpose in life. One was the direct selling industry, which he found more effective than business school for teaching business skills. The other was the realm of fintech, or financial technology, which is currently transforming the way money moves.

About Fintech of the Future's Author - Reco McCambry is the founder, president, and CEO of Novae, the largest fintech direct selling company in the United States. Additionally, he is a member of the Forbes Business Council, an industry expert on Forbes.com, and serves on the National Small Business Association Leadership Council. Under his leadership, Novae has been recognized by Inc. 5000 as one of America's fastest-growing companies for four consecutive years, 2021-2024.

In "Fintech is the Future: The Perfect Business," McCambry introduces the reader to the business of financial technology, including the rationale he used when building his company to become one of America's fastest-growing businesses. He explains how the marriage of financial technology and financial education with a direct sales business model helped his family become wealthy beyond their wildest dreams, and how similar fintech products and business models can help anyone to do the same.

McCambry is a realist—instead of offering "secrets" or "weird tricks" to make the reader "effortlessly wealthy," he lays down hard examples of the power of financial education, and in the vein of Robert Kiyosaki's Rich Dad, Poor Dad, McCambry explains how the knowledge gap between the children of rich families and poor families perpetuates economic inequality. McCambry then lays out some prominent examples of how advances in financial technology can close these gaps—and how entrepreneurs can become wealthy by selling these products.

The book's subtitle, "The Perfect Business to Build Wealth and Bless People at the Same Time," refers to McCambry's overall goal in building Novae. Research McCambry conducted during his MBA program, combined with his lived experience in the direct sales industry, convinced him that the widespread dissemination of financial education and technological assistance could overcome many historical barriers to economic inequality.

"Whether you're underserved because you live in a rural area, because you lack a college degree, or because you grew up in a poor neighborhood like me, fintech can help you become wealthy," McCambry told me in an interview. "It takes time, and it takes work—anyone who tells you, you can build wealth without those things is misleading you. But it can be done. And this book can help you begin to build a plan to do it."

Prior to this book, McCambry was known for his books The Fatherless Father and The Plan After Police Reform That Will Guarantee Social Justice and Progress for the Black Community. These tell you a lot about McCambry's mission in life: after growing up in a single-parent household, sometimes living in public housing projects, McCambry wants to help others like himself to erase the marks of generational trauma and build a better life.

And he has always recognized that this doesn't just mean the Black community. Over the years, Novae has become distinguished by its willingness and ability to provide financial services anywhere that traditional banks have not adequately served. McCambry has hired corporate staff from various immigrant communities and covered the Biden-era expansion of Small Business Administration loans to underserved rural areas in his work as a Forbes Business Council member.

McCambry's dedication to fighting economic inequality in all its forms has shown in Novae's business development. Its new grant search engine has compiled a list of hundreds of federal, state, city, and private grants, allowing business owners and entrepreneurs to search for grants they may be eligible for free of charge. Novae's new debt relief program not only offers to negotiate with creditors on behalf of consumers, but now offers a free referral program where satisfied customers can earn money by referring friends and family.

"Fintech is the Future" touches on all these points, sharing a taste of the power of financial education and the key points behind why the development of financial technology is so important to the way money moves. The book, which is written both for entrepreneurs looking to break into the fintech space and for consumers who may be struggling with debt or credit scores, becomes available through Amazon and other retailers on February 15th.

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SOURCE Novae LLC