LOS ANGELES, Jan. 21, 2016 /PRNewswire/ -- After building a track record of success for Fortune 20 companies through her communications firm Ruiz Strategies, Emmy Award winning broadcast journalist Michele Ruiz plans to do the same for lawyers and law firms in her new book "Content Marketing for Lawyers" set to launch January 21, 2016 on Amazon.com. In this power-packed book, Ms. Ruiz shares key social media marketing strategies she's used with world-leading Fortune 20 corporations.
"My goal in writing this book is to help attorneys and law firms generate more referrals, implement time-saving strategies and stand out among the plethora of law firms in their marketplace. We've used these same strategies for Fortune 20 multinational companies -- so we know they work -- and we're excited to share them now with the legal industry."
Written as a legal marketing and advertising guide, Michele shares winning social media strategies lawyers and law firms can employ to target clients by using branded content such as blogs, eBooks, videos, White Papers and virtual educational events, to name a few. They'll also learn marketing missteps and the top mistakes lawyers make when using social media. In describing this book, Peter Zeughauser of The Zeughauser Group states, "Content Marketing for Lawyers may well be the most valuable business development book you will ever read."
As a special offer, anyone who purchases a copy of this book by January 23, 2016 using the link: www.micheleruiz.com/buybook, will be invited to participate in a group online consulting session with Michele Ruiz.
In addition, Michele will personally present a 4-hour workshop for each U.S.-based law firm that purchases 100 or more copies of Content Marketing for Lawyers by Monday, January 25 from Amazon.com.
Known as a 'thought leader' for her own engaging use of social media, Michele Ruiz founded Ruiz Strategies after a high-profile TV news career that earned her 5 Emmys, 4 Golden Mikes and several L.A. Press Club Awards. Ruiz Strategies is a strategic communications firm that helps professional service firms, government entities, C-level executives and world class companies generate memorable messaging.
Michele Ruiz Twitter Handle: @MicheleRuiz01
For more information please contact:
Michele Ruiz at: 310.853.2170
SOURCE Ruiz Strategies