Incognia Launches Incognia ID: A New Standard for Fraud Prevention

Breakthrough identity technology surpasses device fingerprinting for more accurate, reliable user verification

SAN JOSE, Calif., April 28, 2025 /PRNewswire/ -- Incognia, the innovator behind next-generation identity solutions, today announced the launch of Incognia ID, a breakthrough in digital identity that redefines how platforms identify users and stop fraud. Going beyond legacy device fingerprinting, Incognia ID combines device intelligence and location behavior to deliver unmatched accuracy in detecting and preventing fraud.

As recurring fraud — repeated attacks exploiting the same vulnerabilities — surged 46% in 2024, fraud prevention teams need solutions that go deeper than traditional methods. Incognia ID delivers a 17x performance improvement over leading facial recognition systems, and enables platforms to identify users across devices, accounts, and locations with unprecedented reliability.

"The era of device fingerprinting is over," said André Ferraz, co-founder and CEO at Incognia. "Fraudsters are more sophisticated, and detection needs to evolve. Incognia ID reflects our commitment to stopping fraud early, streamlining risk stacks, and preserving seamless user experiences. Just as DNA replaced fingerprinting in forensics, Incognia ID sets the new gold standard for fraud detection."

Device fingerprinting was once the go-to for user identification — but its effectiveness is declining as bad actors exploit its weaknesses. Incognia data reveals that more than 60% of fraudsters operate across multiple devices — and 70% reset those devices weekly to stay under the radar. Like DNA in the world of forensics, Incognia ID represents a generational leap, offering greater precision, persistence over time and resistance to tampering.

By using one overarching identifier, Incognia ID streamlines and automates risks that did not previously exist with device fingerprinting. The technology:

• Identifies the same user across multiple devices reducing verification friction
• Defends against identity fraud and account takeovers with background device location analysis
• Recognizes clusters of devices to pinpoint repeated device resets and device farms indicating organized fraud

Already trusted by global leaders in delivery, mobility, and finance, including Grubhub, Delivery Hero, and Nextdoor, Incognia's technology delivers 99.999999% identification accuracy and drives an average 6X ROI for its customers.

To learn more about Incognia ID and how it's redefining fraud prevention, visit www.incognia.com.

About Incognia

Incognia is the innovator of next-generation identity solutions that enable secure and seamless digital experiences. With its persistent device fingerprint solution, Incognia combines best-in-class device recognition signals, location analysis, and tamper detection features for frictionless user verification and fraud prevention. Incognia's customizable risk assessment and actionable insights empower companies in food delivery, ride-hailing, marketplace, and financial services to protect their reputation, retention, and revenue. 

SOURCE Incognia