RICHMOND, Va., May 4, 2012 /PRNewswire/ -- At the upcoming Card Forum and Expo, Brian Parlotto, SVP of Gift Cards, Digital and B2B from InComm, will join Affinion Loyalty Group's Group VP of Sales & Strategy, Charles Christianson, to explore trends in loyalty and engagement as they examine the intersection of stored-value and prepaid cards, social media and the emerging powerhouse of gamification. Social media continues to change the landscape of customer interaction and new research reveals the power of gamification to drive customer and user response and loyalty. The Gartner Group suggests that by 2015, more than half of organizations that manage innovation processes will gamify those systems. These trends suggest powerful new engagement and loyalty strategies via prepaid and other products in the post-Durbin world. The speech will take place on Friday, May 11 at 12:00pm in International Ballroom II at the Omni Orlando Resort at ChampionsGate, Orlando, FL.
At this year's event, attendees will play BoothTag, a new interactive game designed to enhance their conference experience, facilitate networking and allow them to easily collect information about exhibitors. By scanning attendee and exhibitor bar codes attendees can earn points and compete for great prizes that include the latest iPad, courtesy of Affinion Loyalty Group. All BoothTag prize winners will be announced at the culmination of the ALG and InComm session at 12:45pm.
ALG and Connexions Loyalty Travel Solutions, divisions of Affinion Group, will be exhibiting at Card Forum, held May 8-11 at the Omni ChampionsGate. The companies, both divisions of Affinion Group offer ways to drive profitable consumer behaviors using rewards programs and value-added enhancements.
Visitors to the booth (#512) will have the opportunity to win a gift card worth up to $100.
InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 250,000 retail locations in building prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 113 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit www.incomm.com or follow us on Twitter at www.twitter.com/incomm.
About Affinion Loyalty Group:
Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch one in every three Americans. With 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit www.affinion.com/loyalty
SOURCE Affinion Loyalty Group