InComm and SMV (SkyMall Ventures) Partner to Launch Electronic Gift Card Program

Nov 27, 2012, 09:00 ET from InComm

ATLANTA, Nov. 27, 2012 /PRNewswire/ -- InComm, a leading prepaid product and transaction services company, today announced an agreement with SMV to become the sole distributor of electronic gift cards for the loyalty and rewards programs managed by SkyMall. Consumers of these programs will now have the option to select electronic card delivery in addition to physical plastic cards when redeeming reward points, allowing them to access the value of the card via email within hours. Consumers can then redeem their gift cards instantly online or print them out and use in-store.


Since its inception in 1992, InComm has developed a broad multi-channel offering of payment products and services, and has pioneered innovation in digital commerce solutions as the industry has evolved.

"SMV is a leader in the loyalty and rewards industry, with significant consumer reach and gift card volume. We are excited to take another step forward in the B2B space with this relationship," said Brian Parlotto, Senior Vice President, InComm. "In addition to providing an innovative and convenient redemption model for customers, we are also pleased to offer our partners and retailers another distribution channel to drive incremental sales for their businesses."

The use of electronic gift cards is steadily on the rise as online and mobile commerce grows. InComm's digital delivery system provides greater flexibility and convenience for the consumer with immediate access to funds. Partners benefit by reducing or eliminating charges for manufacturing and shipping traditional plastic cards.

"We are delighted to be able to offer our clients and their customers the ease and convenience of electronic gift card delivery," said Marie Foster, President, SMV. "InComm is an ideal partner based on its capabilities and a history of innovation, which we are excited to put to use for our consumers. We foresee many strategic opportunities to work together to deliver valued products and services to our clients."

About InComm
InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 255,000 retail locations in building prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit or follow us on Twitter at

About SkyMall Ventures, Inc.
SMV (SkyMall Ventures, Inc.)
SMV, was founded in 1999 as a loyalty division of SkyMall, the widely recognized in-flight shopping catalog. SMV is an innovative provider of merchandise, gift card and experiential rewards reaching millions of loyalty members backed by high touch management and customer care. As a provider of comprehensive and customized global loyalty solutions, SMV offers well-established programs that incentivize, reward and engage members who expect a high-quality experience. SMV delivers a cost effective turnkey loyalty solution program for leading brands across several industries.