InComm Celebrates 10-year Anniversary of Vanilla Gift

Growth of popular gift card has helped change the prepaid industry

Jul 21, 2015, 09:00 ET from InComm

ATLANTA, July 21, 2015 /PRNewswire/ -- InComm, a leading prepaid product and transaction services company, is proud to announce that one of its most popular and innovative products – the Vanilla Gift Card – recently celebrated its 10-year anniversary.

The Vanilla Gift Card is a convenient and secure open-loop gift card that gives consumers spending freedom both in store and online. Based on the particular card purchased, it can be used wherever Visa debit cards or Debit MasterCards are accepted. Funds on the card never expire, and there are no fees after purchase. Furthermore, there is no credit check or activation period, so cards can be used immediately.

"The Vanilla Gift Card was our entry into financial services products," said Chandilyn Smith, Vice President, InComm. "From that strong beginning, we have profoundly expanded our product offerings to include general purpose reloadable (GPR) cards, a reload network, toll and transit cards and incentive offerings, just to name a few. But it all started with the Vanilla Gift Card."

Created in 2005, the Vanilla Gift Card gives people the ultimate option in gift giving, allowing the recipient to use the card at any location. It began with three denominations and only one design and has since grown to include more than 500 skus, one of the largest quantities of prepaid gift cards produced. Vanilla Gift Cards are now sold in the U.S., Puerto Rico, Canada, Australia, New Zealand and the United Kingdom.

"Through billboard ads and an engaged social media presence, the Vanilla Gift Card has reached incredible heights," said Jeff Lewis, Vice President, InComm. "What started as a simple idea has driven, led and established an industry that is integral to gifting and retail today."

About InComm
Leveraging deep integrations into retailers' point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 450,000 points of retail distribution worldwide. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 186 global patents, InComm is headquartered in Atlanta with a presence in over 30 countries in North and South America, Europe and the Asia-Pacific region. Learn more at or connect with us on,, or

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