InComm Expands Vanilla Reload Partner Network

LAS VEGAS, Nov. 5, 2014 /PRNewswire/ -- InComm, a leading provider of integrated point-of-sale (POS) technology solutions to retailers, today announced that it has significantly expanded its Vanilla Reload partner network and now offers nearly 55,000 convenient swipe locations, a 55% increase over last year. Swipe reload is an innovative technology platform that simplifies the reload process for consumers, participating general purpose reloadable (GPR) program managers and retailers.

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InComm's swipe reload solution has allowed millions of GPR cardholders to add funds to their accounts with a simple swipe of their card, delivering access to the funds. Consumers can more easily, quickly, and securely load funds, while retailers benefit from a simplified sales process. The solution also mitigates inventory management and space allocation for the retailer since customers no longer have to purchase a PIN package.

More partners are now leveraging InComm's Vanilla Reload network, which enables flexible pricing at retail locations. Participating programs include:

• MasterCard rePower: offers cardholders a low swipe fee of $3.95
• American Express Serve Free Cash Reload Network: leverages InComm's Vanilla Reload technology
• READYdebit™ Gold: offers cardholders a low swipe fee of $3.95

Today swipe reload-enabled retailers drive 90% of Vanilla Reload's volume, proof that customers overwhelmingly prefer the convenience of the swipe reload experience. Retailers who offer swipe reload yield 25% more loads from GPR customers.

InComm's technological advancements and expanded reach are critical as GPR use grows year after year. Previously, GPR cardholders tended to be un- or underbanked consumers. This is no longer the case. According to new research, GPR usage is significantly accelerating among middle and higher income households that have checking accounts. These consumers are seeing multiple benefits of using GPR cards, including easier budget management and security.

"InComm's swipe reload technology combined with our vast retail reach are making payment experiences easier, faster, and safer for millions of GPR and debit card users," said Jeff Lewis, Vice President and General Manager, Financial Services, InComm. "Our retail partners provide a more seamless reload experience which helps them take advantage of the boost in foot traffic and drive increased sales of GPR cards. As more consumers employ GPR cards in multiple ways, whether as a bank alternative or a means to better budgeting, we'll continue to invest in technologies, our retailers and in our partner programs to ensure convenient, efficient, and secure experiences."

About InComm
Leveraging deep integrations into retailers' point-of-sale systems, InComm provides connectivity to a variety of service providers that allow consumers to conduct everyday business at more than 450,000 points of retail distribution worldwide. Whether those consumers are activating prepaid products, paying bills, enjoying real-time discounts through a membership card, purchasing digital goods in-store or adding funds to an online account, InComm is there to provide unique gift-gifting opportunities, cater to on-the-go shoppers, deliver added value through loyalty programs and serve cash-based consumers. With 186 global patents, InComm is headquartered in Atlanta with a presence in over 30 countries in North and South America, Europe and the Asia-Pacific region. Learn more at www.incomm.com or connect with us on www.twitter.com/incomm, www.facebook.com/incomm, www.linkedin.com/company/incomm or www.incomm.com/blog.

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SOURCE InComm