InComm Helps K-VA-T Food Stores Expand Prepaid Offerings with New Line of Products

ATLANTA, May 18, 2011 /PRNewswire/ -- InComm, the leader in sales and marketing of prepaid products and innovator of transaction processing, is entering into a partnership with K-VA-T, a Virginia-based grocery store chain with locations in Kentucky, Virginia and Tennessee. Beginning this month, InComm's prepaid solutions, which include both closed and open loop gift card products, are featured in all 106 K-VA-T locations.

"InComm is dedicated to providing our partners with the highest quality product available," said Tom  Solomon, VP Sales at InComm.  "Program customization and technological innovations will improve the overall shopping experience for K-VA-T's customers."

InComm is providing a selection of closed and open loop gift cards to the grocery chain's customers, as well as general purpose reloadable debit cards, access to ticket/theme park programs, no-contract wireless products and long distance calling cards.  Future programs at K-VA-T will include financial centers that offer a full scope of products while providing their customers a hands on consultative experience.

As an incentive to their consumers, K-VA-T will also include the prepaid products in their Fuel Bucks program, which allows customers to accrue points towards discounted gas.

"K-VA-T prides itself on offering our customers the products they need," said Chris Smith , Director of Video / General Merchandise, K-VA-T. "Through this new partnership with InComm we are able to provide consumers with numerous convenient payment options. From entertainment to dining and long distance phone calls, our new plan gives K-VA-T customers access to the best prepaid products available."

About InComm:

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products, using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $13 billion in retail sales transactions processed in 2010, InComm is the nation's largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta, GA, with offices in Australia/New Zealand, Brazil, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Georgia, Minnesota, Oregon and Texas. To learn more about InComm, visit www.incomm.com or call 1-800-352-3084.

About K-VA-T Food Stores Inc.:

Headquartered in Abingdon, Va., K-VA-T Food Stores operates 106 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee under the names Food City and Super Dollar Discount Foods. Privately held and family-owned, this company has grown over the years by expansion and acquisition. With 11 units in southeastern Kentucky, 21 units in southwest Virginia and 61 units in northeast Tennessee, K-VA-T is an acronym of its trade area: Kentucky, Virginia and Tennessee. The chain currently serves a population of more than 2.5 million people and more than 980,000 households. The company also operates thirteen Super Dollar Discount Foods limited assortment locations in Kentucky and Tennessee. More information can be found at http://www.foodcity.com.

SOURCE InComm