DAYTONA BEACH, Fla., April 20, 2012 /PRNewswire/ -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, joins with WardsAuto to host a free webinar on April 26th at 2pm EDT. Based on dramatic new findings from DMEautomotive's latest white papers, The Changing Service Loyalty Landscape and Marketing Success in a Changing Service Loyalty Landscape, the webinar helps dealerships target service customers lost to Aftermarket chains. The webinar will also provide key strategies for increasing service customer loyalty based on new information about how the service customer behaves across generations, from wired 20-somethings -- and onwards.
Moderated by WardsAuto Editor Steve Finlay, the webinar features Mark Conner, Lithia Motors Assistant V.P. of Marketing, and Mike Martinez, DMEa's Chief Marketing Officer.
"Service is now 47% of the average dealer's profits, but only 23% of dealer service customers are loyal -- and Aftermarket chains are reaping the majority of lost dealership service business," said Martinez. "The WardsAuto Dealer Service Customer Loyalty webinar will provide dealerships with actionable strategies to turn these straying customers into loyal customers. It will also reveal key data about service customers that will help dealerships better – and more cost-effectively - target their service marketing."
The webinar will feature critical intelligence on the dealership service customer gathered by DMEautomotive's Strategy & Analytics division for its recently released service loyalty white papers and is based on behavior and preferences of 4,000 U.S. vehicle owners. Attendees will automatically receive a free copy of each of the whitepapers.
The Changing Service Loyalty Landscape white paper analyzes the decision-making process behind service center selection; consumer loyalty rates and demographics, and industry share-of-wallet realities for dealerships, independents and aftermarket chains. Marketing Success in a Changing Service Loyalty Landscape, analyzes shoppers' communications preferences (by frequency, platform, and service outlet type), providing service businesses with outreach strategies that can better retain the "loyals," while converting more of the "swing shoppers" and disloyalists.
For more information and to register for the webinar, click here.
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.
WardsAuto is a world-leading provider of auto industry news, data and analysis, having served the industry's information needs for more than 80 years. WardsAuto Dealer Business is a monthly magazine serving automotive dealers. WardsAuto.com is an online subscription service delivering virtually all the industry news, data and analysis compiled by WardsAuto, the world's leader in automotive industry information. A Southfield, MI - based division of Penton Media, Inc., WardsAuto also publishes the manufacturing-focused monthly magazine WardsAuto World, and offers a wealth of other automotive information services including reference annuals, online databases, and customized data reports.
 Conducted 2011. All respondents were responsible for service-related decisions on their primary vehicles(s) and purchased auto service within the last year.