Increased Affordability and Convenience of Bundling in Russia to Increase Broadband Uptake, Pyramid Finds

CAMBRIDGE, Mass., April 11, 2011 /PRNewswire/ -- Broadband services in Russia will help drive Internet revenue to $6.5 billion in 2015, becoming the fastest-growing revenue source in the fixed segment, according to a new report from Pyramid Research (www.pyr.com).

Russia: Data Connectivity Boom to Spur Market Growth offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.

Download an excerpt of this report here: http://www.pyramidresearch.com/downloads.htm?id=18&sc=PRN041111_CIRRUS

Purchase the report here: http://www.pyramidresearch.com/store/CIRRUSSIA.htm?sc=PRN041111_CIRRUS

Total fixed voice is on the decline from 2010-2015, meanwhile, Internet revenue will grow steadily. Dominated by broadband services, Internet growth will account for revenues rising to US$6.5 billion in 2015. "This growth will be driven by the increasing affordability and convenience of multiplay bundles," says Sylwia Boguszewska, Analyst at Pyramid. "In order to be capable of providing bundled offerings, telcos are adding IPTV services to their services portfolio alongside network expansion," she adds.

Pyramid projects that fixed and mobile broadband will represent a cumulative revenue opportunity of $42.3 billion by 2015. "In Russia, mobile broadband has seen epic growth, as exemplified by Yota's recently released data showing that its total network traffic for 2010 exceeded 100 petabytes, or nine times its 2009 3G networks level," Boguszewska indicates. "In addition, mobile broadband has emerged as a substitute for fixed access, especially in rural areas. MegaFon, for example, reported that more than 40 percent of the data card modems it has sold will be used for access in the home," she adds.

"The majority of data revenue growth will come from mobile broadband, and Pyramid estimates that connectivity revenue will increase by 183 percent over the forecast period, driven by the planned 3G and 4G network rollouts, as well as growing computing devices proliferation," she says. "Operators have also started to look to increase subscriber spending through Internet-related services, such as Internet TV/music/games/storage," Boguszewska adds.

Russia: Data Connectivity Boom to Spur Market Growth is part of Pyramid Research's Europe Country Intelligence Report Series and is priced at $990. Download the excerpt here: http://www.pyramidresearch.com/downloads.htm?id=18&sc=PRN041111_CIRRUS . It can be purchased online here http://www.pyramidresearch.com/store/CIRRUSSIA.htm?sc=PRN041111_CIRRUS or by emailing us at [email protected].

Contact:  Jennifer Baker, +1-617-871-1910, [email protected]

SOURCE Pyramid Research