Increased Consumer Demand for BBQ Brisket Fuels Sadler's Smokehouse's Growth

Texas-based company expands distribution and increases sales in 2010

Dec 20, 2010, 06:18 ET from Sadler’s Smokehouse

FRISCO, Texas, Dec. 20, 2010 /PRNewswire/ -- The growing popularity of barbecue across the U.S. in 2010 has boosted sales and distribution, announces Sadler's Smokehouse, Ltd., North America's leader in premium, pit-smoked meats. Retail and club distribution has increased to more than 7,000 stores, and year-to-date sales of brisket, dinners and other Sadler's products are up 15 percent in this channel.

Traditionally a regional favorite in the south, smoked brisket is gaining popularity throughout the U.S. as consumers from coast to coast are adding it to their weekly menus. To meet the demand, the company has partnered with 15 of the top 20 U.S. grocery retailers, and five of the top six food service distributors in the U.S. As a result, Sadler's premium pit smoked, heat and serve brisket, pork and ribs are now available in 42 states, from Texas to Minnesota and California to Florida.

The company also recently added an online ordering capability to its website to meet demand for its pit-smoked brisket in outlying areas. Customers can visit www.sadlerssmokehouse.com to order.

"In the current economy, more people are dining at home, yet still want bold flavors and restaurant-quality meals that are quick and easy to prepare," said Greg Klein, Sadler's Smokehouse Executive Vice President of Marketing. "Sadler's authentic, pit-smoked meats offer the taste and convenience today's consumers want. That's been a key driver in bringing our products to states like California and Washington where they've never been before."

Sadler's prepares its meats today with the same authentic, pit-smoking techniques used when the company was founded in 1948. All meats are carefully selected, trimmed, seasoned and smoked slowly by longtime pitmasters for hours. All Sadler's products are sold fully cooked and feature innovative packaging designed for easy heating in the oven, microwave or on the grill.

Sadler's meats are available in the refrigerated section of grocery and club stores throughout the United States and through www.sadlerssmokehouse.com.

About Sadler's Smokehouse, Ltd.

Sadler's premium smoked meats, authentic barbecue dinners and other entrees continue to pioneer the new segment of premium barbecue and fully cooked smoked meats. Sadler's Smokehouse products are sold in 42 continental states and internationally and the company continues to expand since its 2007 acquisition by Wholesome Holdings Group, LLC and Brazos Equity Partners, In June 2010, the Food Network's popular show, "Unwrapped," featured Sadler's in its "Fire it up" segment, now airing in rerun format. For more information, visit www.sadlerssmokehouse.com or see the company's Facebook fan page at http://www.facebook.com/pages/Sadlers-Smokehouse-Ltd/71911064834.

Allison Swank or Rebecca Wilkins

(817) 329-3257

allison@spmcommunications.com

rebecca@spmcommunications.com



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SOURCE Sadler’s Smokehouse



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