SAN FRANCISCO, Dec. 14, 2016 /PRNewswire/ -- Podomatic and AdvertiseCast have joined forces to help independent podcasters earn money from advertisements.
Podomatic, a podcasting platform and the largest community of independent podcasters, has joined forces with AdvertiseCast, an advertising marketplace, to provide podcasters with increased revenue opportunities from businesses and brands looking to advertise through podcasting which continues to increase in popularity as an advertising medium.
Many podcasters are independent creators with a passion and craft who would love to make money from advertisements but are often not considered by advertising companies or larger brands because the smaller podcasters don't have large followings of listeners. At the same time, smaller businesses and brands aren't often able to afford the advertising rates demanded by large, national brands or agencies. Podomatic and AdvertiseCast's partnership focuses on independent podcasters and creates a marketplace for advertisers to place ads in independent podcasts. Unlike other forms of media, podcast listeners are more likely to make a purchase after listening to an ad in a podcast since the podcaster has a close relation with the listening audience.
"Podomatic's new partnership with AdvertiseCast is what the industry and small independent podcasters were waiting for," said Sloan Wilson, head of Partnerships at Podomatic. "It was about time for this to happen. Many independent podcasters were left frustrated by advertising agencies that did not understand the opportunity and the special relationship that exists between podcasters and their audiences."
Podcasters can join Podomatic at www.Podomatic.com and create their profile for advertisers to view and place advertisements. The listing is free and takes about 10 minutes to complete. Podcasters also get a large percentage of the revenue from the advertisement with 80% of the revenue from the ad going to the podcaster.
"We are very excited to be partnering with Podomatic. They have the world's largest community of independent podcasters and we are honored they have chosen us to be their advertising partner. We are looking forward to helping their clients find show sponsors." - Trevr Smithlin, Founder and CEO at AdvertiseCast
Podomatic is a global leader in providing publishing and hosting services to podcasters. As the world's largest community of independent podcasters, Podomatic's core mission is to build the best tools and platform to help podcasters succeed. For more information, visit www.Podomatic.com.
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SOURCE PodOmatic, Inc.