Independent Research Firm Gives DATUM's Approach High Marks

Positive Reviews from Bloor Research for DATUM's Information Value Management® Platform

Mar 15, 2016, 08:35 ET from DATUM LLC

ANNAPOLIS, Md., March 15, 2016 /PRNewswire/ -- DATUM LLC, the first solution provider to deliver a proven system for driving digital transformation, was reviewed by Bloor Research, one of Europe's leading independent IT research, analysis and consultancy firms. A thorough analysis that tackles both the product and DATUM's consultative approach, Bloor's review clearly calls out DATUM's business value approach to data as not only relevant, but as a critical success factor for large enterprises.

The research dissects DATUM's proprietary Information Value Management® Platform and highlights the importance of identifying the data that matters and appropriately governing that data according to it's value to the business.

"The problem has always been of demonstrating the value of data governance to the business and vendors have typically found this difficult. This is where DATUM comes in. It has recognized the need to start from a business perspective and, in particular, the value of data to the business," said Philip Howard, Research Director at Bloor Research.

Bloor Research outlined DATUM's main differentiators including starting with a business approach versus the normal IT framed questions and a flexibility to maneuver between Top-Down and Bottom-Up approaches. Howard continues, "This is a fundamental distinction and, in the opinion of Bloor Research, is a major differentiator. It also has profound implications for the way that business initiatives are implemented and managed."

Cameron Ogden, VP of Solution Management at DATUM, states, "It is satisfying to see the analyst community fully comprehend and support the unique approach instantiated within the Information Value Management® platform. With this exciting research, we hope that more enterprise's will discover a better way to build a digital strategy based on solid information governance."

With the Bloor report published on the heels of the recent Forrester Wave™ for Data Governance Stewardship Applications ( in which DATUM's Information Value Management® approach was also highly regarded, DATUM believes that the emerging market for data governance has become more defined.

Download the full report here:

About Bloor Research

Bloor Research is one of Europe's leading independent IT research, analysis and consultancy firms, based in London and founded in 1989. Bloor is founded around one principle: "To enable organisations to choose the optimal technology solutions for their needs." We're passionate about this and it dictates how we work.


DATUM LLC simplifies information complexity to enable digital transformation and deliver greater competitive advantage and profitability. DATUM's unique methodology is built into the Information Value Management® solution which drives positive business outcomes faster with less headcount, fewer meetings, less confusion and better executive visibility. DATUM LLC is a business-focused Information Management Solutions company based in Maryland. Named Gartner Cool Vendor 2012, Inc. 5000 #1399 in 2014, Inc. 5000 #823 in 2015, and Future 50 in 2014 & 2015 by Smart CEO. 

Robyn Bollhorst