India Hicks, Inc., The Affordable Luxury Direct-Sales Business Launches New Innovative Curation Collections
NEW YORK, May 4, 2017 /PRNewswire/ -- India Hicks, Inc. the affordable luxury direct-sales business established by its namesake founder and two business partners in 2015, announces the launch of new Curation Collections, set to revolutionize direct-sales yet again.
The new Curated Collections will feature unexpected finds from both iconic and emerging designers and brands. All Curated Collections will be exclusive to India Hicks, Inc. and offered in limited editions.
The new Curation Collections will launch with sunglasses handmade by artisans in the foothills of the Italian alps with the London-based Finlay & Co., and holicow apparel featuring a modern take on the traditional craft of hand-blocked indian prints. The first of what will become quarterly design collaborations with selected designers and brands.
Items will only be available while supplies last and available to purchase through an India Hicks Ambassador or on the India Hicks company website.
Other notable brands set to partner with India Hicks, Inc. this year include: Jonathan Adler, ANNA New York, Dempsey & Carroll, Eberjey, Day Birger et Mikkelsen, Bird + Knoll, and Hat Attack.
A noted tastemaker, India Hicks brings this game-changing curation concept to the world of direct-sales. Designed to complement the India Hicks product, these new Curation Collections further expand India's signature lifestyle brand.
Curation and partnerships are not a new concept for the brand's founder. Over ten years ago India established a shop on Harbour Island, the Bahamian retreat she has called home for the past twenty-years, named The Sugar Mill. Offering curated collections of island essentials and global travel finds, India knows how important it is to offer products, both her own and created with others, that are unique, compelling and that will appeal to her diverse following.
"Our new Curated Collections are unexpected finds from brilliant designers that inspire me and that I admire," says India. "These collections are completely exclusive to us, made in limited editions, and found nowhere else in the world. This is a hugely exciting idea and something that no one else is doing in the world of Social Selling. While giving our Creative Partners access to our entrepreneurial Ambassadors and the 100,000+ amazing customers we touch every month at our Get Togethers or in other ways. I truly believe we are in the right place, at the right time for this big new idea."
When asked about the appeal of the India Hicks business model, David Lochhead, Co-Founder of Finlay & Co., had the following to say: "Equipping and empowering entrepreneurs to succeed is something close to our hearts and is an immensely attractive component of collaborating with India Hicks. Selecting the best sunglasses for you often requires a trusted second opinion. We think India Hicks's approach to sales enables this to happen naturally in a relaxed environment. It will create anticipation, interaction and excitement amongst the crowd sharing the experience together. We're looking forward to hearing all the stories."
Similarly, Susan Taylor, Founder of holicow had the following to say about the collaboration, "From the minute we were first introduced, India was immensely supportive of holicow, Instagramming herself in a pair of our convertible pants and then buying the line for The Sugar Mill. I loved the idea of partnering with her and creating something exclusive for her amazing group of female ambassadors and customers. I created this line for my daughter, partnered with my sister and obviously feel very strongly about female entrepreneurs. I am beyond excited and appreciative of her support."
The next curation launch will arrive in the Fall and Holiday seasons and will continue to build and diversify the India Hicks lifestyle brand into new and exciting product categories.
"In a world where cookie-cutter goods and traditional retail are in decline, our new Curated Collections offer something scarce and covetable," says Nicholas Keuper, CEO. "Our company has an incredibly strong and loyal following with our Ambassadors, customers, and social media fans. These new Curated Collections continue to strengthen our position in the market-place and set us apart as the unique affordable luxury direct sales lifestyle brand."
About India Hicks, Inc.
India Hicks has created a different kind of direct sales company so that other women can partner with her and run the business on their own terms. Our highly crafted collections of beauty products and accessories, inspired by India's British heritage, island life and mad daydreams, are sold directly into the heart of the home.
For more information on India Hicks please visit http://www.indiahicks.com/
For all press enquiries please contact:
Gavin McLeod-Valentine
E: [email protected] - T: (917) 288.4365
SOURCE India Hicks, Inc.
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