Indiana Wholesaler Graybull Wines Proves to be Strong Ally of Drinks Americas' Day of the Dead Craft Beer

LOS ANGELES, May 15, 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM; "Drinks Americas" or the "Company"), the exclusive United States broker for leading premium authentic Mexican beers currently present in over 34 states, today is pleased to announce that Indiana wholesaler, Graybull Wines has proved to be a strong ally for the Company's line of premium authentic Mexican Day of the Dead Craft Beer, placing it in their accounts across the state.

Graybull Wines is an independent, family owned Indiana licensed wholesaler that promotes and distributes traditional and organically certified wines and craft beers to hundreds of boutique wine stores, grocery stores, liquor stores, and select restaurants throughout Indiana. They are one of only a small number of beer and wine wholesalers in Indiana that support the entire state.  Product is delivered weekly to nearly all markets and in many cases can be delivered within 48 hours notice if requested. 

The Indiana wholesaler started operations in 2006 and is based out of a temperature controlled warehouse in Indianapolis.  Graybull Wines is unique in that they support their accounts with wine and beer dinners, consumer tasting events, and fund-raising festivals on a weekly basis to allow the consumer the opportunity to sample their products.   

According to Derek Gray, President of Graybull Wines, the Company's premium authentic Mexican Day of the Dead Craft Beer brand is their top selling beer brand.  They launched the brand in Cost Plus World Market, Whole Foods, The Fresh Market, and many independent wine stores and liquors stores throughout the state.

Commenting on Day of the Dead, Mr. Gray stated "The sell through is consistent and the beers are popular at consumer events as beer drinkers enjoy trying new brands, especially from regions which traditionally don't have craft breweries – like Mexico. We receive consistent positive feedback from store buyers and consumers that the taste and quality of the beer backs up the eye-catching graphics." 

"Our authentic, brewed-in-Mexico and Mexican-owned Day of the Dead Craft Beer is a stellar match for Graybull Wines' book of boutique wine, grocery and liquor store clients across the state of Indiana. Not only do they distribute but they also promote their wine and beer offering making them a valuable partner for us in expanding awareness of our real Mexican craft beer and helping us score placement in vital points-of-sale like Whole Foods and Fresh Market among others," commented Joseph Belli, VP of Sales, Day of the Dead Craft Beer.

Timothy Owens, Chief Executive Officer of Drinks Americas, added, "We are thrilled at the positive reception Graybull has been receiving from their customers on your exclusive and unique Mexican beer – and look forward to their continued efforts to promote the quality, taste and presentation of our premium authentic Day of the Dead Craft Beer to their accounts throughout Indiana."

About Drinks Americas Holdings

Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium authentic Mexican beers currently present in over 34 states. The Company is on target to be the leading broker for Mexican beers in each state in which it operates. Drinks Americas' leading premium authentic Mexican beer brands include specialty Day of the Dead Craft Beer, Mexicali(TM), Rio Bravo(TM), Red Pig(TM) and Chili Beer(TM), which are all brewed in Mexico's third largest brewery, independent family owned Cerveceria Mexicana, utilizing state of the art processes, fermentation and aging systems. Drinks Americas' brands continue to forge strong connections with consumers through some of the largest retailers and restaurants in the country. The Company is headquartered in Los Angeles, CA and trades under the ticker symbol "DKAM."

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Investor Relations: 866-501-6582

Email: [email protected]

SOURCE Drinks Americas