India's Idea Cellular Selects Broadcom® Android 4.0 Smartphone Platform

Provides 3G Platform to Develop Affordable, High-Performance Smartphone for Indian Market

Mar 27, 2013, 08:00 ET from Broadcom Corporation from ,BRCM Mobile & Wireless

IRVINE, Calif., March 27, 2013 /PRNewswire/ --

News Highlights:

  • Idea Cellular chooses Broadcom's integrated Android 4.0 platform for its Idea Ivory smartphone
  • New Idea Ivory phones feature 1GHz HSPA processor, industry-leading VideoCore® graphics, 3G/2G Dual SIM Dual Standby and an advanced connectivity suite for a premium Android user experience

Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced that Indian telecom operator, Idea Cellular, has chosen the BCM21654G for use in its new Idea Ivory Android-based smartphone.  By selecting one of Broadcom's 3G platforms optimized for Android, Idea Cellular is providing customers with an entry-level smartphone offering enhanced functionality, powerful graphics, and advanced features including dual-SIM connectivity. For more news, visit Broadcom's Newsroom.

"As the Indian market evolves from 2G to 3G technology, Idea Cellular is committed to proliferating 3G services by providing affordable, yet feature-rich smartphones that meet consumer demand for a satisfying mobile broadband experience," said Sashi Shankar, Chief Marketing Officer, Idea Cellular.  "Our partnership with Broadcom will not only provide our users with a better, faster Android device, but also transform the way people communicate."

"With our complete, integrated smartphone platform, Broadcom provides device manufacturers in emerging markets with the technologies necessary to deliver an affordable Android device and capitalize on the smartphone revolution," said Rafael Sotomayor, Broadcom Vice President, Mobile Platform Solutions.  "We're thrilled to work with Idea Cellular to enable low-cost smartphones with advanced features that take advantage of the mobile internet and offer a superior Android experience."

As carriers expand their 3G networks, smartphone growth in India will be bolstered by low-end smartphones offering dual-SIM capability and local apps.  According to research firm IDC, India and Brazil will join the United States, China, and United Kingdom as the top five country markets for smartphone shipments by 2016.1

Idea Cellular's Ivory is the fifth Android smartphone the company has launched and the first device running on the Android 4.0 Ice Cream Sandwich operating system (OS).  Powered by a Broadcom® BCM21654G chipset, it features a 1 GHz ARM Cortex A9 processor and an integrated and globally proven 7.2/5.8 Mbps HSPA modem with low-power VGA video support.  The chipset also includes a 2G/3G cellular radio (RF), a power management unit (PMU), and an advanced connectivity suite including Bluetooth, Wi-Fi, FM, and GPS for a complete system solution.

Broadcom's family of 3G and 4G LTE smartphone solutions deliver the features required for all tiers of smartphones, from affordable entry-level devices to high-performance superphones. 

Availability: Idea Cellular's Idea Ivory smartphone is available for sale in India now.

For ongoing news, visit Broadcom's Newsroom, read the B-Connected Blog, or visit Facebook or Twitter. And to stay connected, subscribe to Broadcom's RSS Feed.


1International Data Corporation, Worldwide Quarterly Mobile Phone Tracker, March 2012

About Broadcom Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments.  With the industry's broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®. For more information, go to

Broadcom®, the pulse logo, Connecting everything®, the Connecting everything logo and VideoCore® are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU.  Any other trademarks or trade names mentioned are the property of their respective owners.




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SOURCE Broadcom Corporation; BRCM Mobile & Wireless