HOUSTON, Sept. 21, 2017 /PRNewswire/ -- IndoorMedia, the industry leader in in-store advertising solutions, today announced it is publishing a guide to help small businesses better understand the potential of coupon advertising to drive success. The e-book, Complete Guide to Coupon Advertising, is available for free download at http://www.indoormedia.com/complete-guide-to-coupon-advertising.
Today's small-business owners face a competitive marketplace. Businesses such as restaurants, auto shops, dry cleaners, and salons are affected by an inevitable ebb and flow, either finding and maintaining success or shutting down. Although some factors that cause small businesses to fail are unavoidable, owners and managers can work to promote their businesses with effective marketing and advertising. Coupon advertising is a tried-and-true strategy that local businesses have found success with, and IndoorMedia's new guide illustrates the numerous advantages of this approach. Among the e-book's features:
- Four benefits coupons offer for small businesses
- Components of a good coupon
- Descriptions of several different types of coupons, including register tape advertising and shopping cart advertising.
"Small businesses spend millions of dollars on television, newspaper, radio, direct mail, and other media to draw customers into their stores," says IndoorMedia senior executive Eric Shafer. "Showing a ROI on many of these channels can be difficult, but not with coupon advertising, which offers hyperlocal distribution, low cost, and low barrier to launch. Our new e-book explores the different types of coupon advertising available to small businesses and offers advice to help them choose a method that works best for them."
To learn more about this e-book or IndoorMedia's impactful in-store advertising solutions, visit www.indoormedia.com.
IndoorMedia is the largest in-grocery store advertising company in the U.S. and Canada. We work with small businesses and franchises to help them increase sales and customers through register tape advertising, shopping cart advertising,and custom printed receipts. IndoorMedia delivers connections between our customers and theirs with simple-to-implement and proven advertising strategies. For more information, visit www.indoormedia.com.
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