Indulge Your Individuality: Indochino Launches New Hedonist Gentleman Suit Collection

Leading men's online suitmaker introduces enhanced customization and measurement features, letting any man suit up elegantly regardless of budget, size, or location

VANCOUVER, Sept. 1 /PRNewswire/ - Indochino, the pioneer and global leader in online custom suits, today launched The Hedonist Gentleman Collection, its latest offering of made-to-measure men's suits. Every month, Indochino introduces a new line of custom, stylish menswear, one-of-a-kind suits made to fit any man, and the Hedonist Gentleman Collection is no exception. In just a few clicks, customers can order a perfectly tailored "Hedonist" suit featuring luxurious velvet, elegant pinstripes, larger lapels, and dark color tones capturing the look of a true modern gentleman. Inspired by the hard-working, pleasure seeking success of the 1950's and 1960's man, the "Hedonist" updates those classic styles with slimmer silhouettes and colorful customization. With this new collection, Indochino continues to innovate the way men suit up with its ever-evolving catalog of both classic and fashion-forward suits, shirts and outwear, customizable for every man, regardless of size, budget or location.

"Indochino is the face of how men's fashion is evolving - accessible style, completely customized. We look at trends in the fashion industry and translate them into realistic options for any guy, styles that the average person will like and can wear," said Kyle Vucko, CEO and co-founder of Indochino. "While traditional fashion houses innovate only twice a year, our customers can expect a high-end, exceptional line of stylish menswear once a month. The Hedonist Gentleman Collection is for every guy who wants to adopt some hedonistic qualities himself, and is a style only found on Indochino."

With the new style collection, Indochino also introduces major enhancements to its website to create an even more unique, compelling online shopping experience. A simplified self-measuring process with a reduced number of mandatory measurements, a new intuitive tape slide feature, and suggested sizing helps men submit their measurements accurately, the single biggest hurdle to buying suits online. And since 90% of Indochino's customers use the site's unique customization options, the company now lets men add stylish lining and add a 40-character monogram for free. Advanced customization options for the discerning guy allow for even more personalized touches, like functional sleeve buttons, a pen pocket and a functional boutonniere. Along with a cleaner and streamlined navigation feature, simplified FAQ, and automated alteration requests, men can easily confirm their perfect size for future orders. The perfect suit is just a mouse click away for any guy, whether fashion novice or style savvy.

Indochino is ideal for any man who wants to explore fashion and look good in clothes, regardless of his budget, measurements or where he lives. Depending on the style and occasion they're interested in suiting up for, whether it be a job interview, wedding or a day-to-day suit, customers can browse through an extensive catalog to discover the suit that best suits them. Next is a simple 11-step online process that lets any man measure himself in less than ten minutes. Made-to-order options allow users to customize lining, cufflinks, buttons, lapels, and add other unique touches. Once the customization process is complete, the Indochino team creates a completely custom-made suit, delivered within two weeks, the fastest turnaround time in the industry.

For more information or to speak with a style concierge, go to: http://www.indochino.com.

About Indochino

Indochino is the pioneer and global leader in online custom suits, making fashion accessible for every man. Co-founded in 2007 by Kyle Vucko, CEO and Heikal Gani, chief creative officer, Indochino offers an ever-changing assortment of both classic and fashion-forward suits, shirts, and outerwear- all with an unparalleled number of customization options, delivered faster than anyone else in the industry. The company is headquartered in Vancouver, BC. To learn more about Indochino, visit www.indochino.com. To receive updates on Indochino's latest collections, lookbooks and style services, join Indochino on Facebook at www.facebook.com/indochino or follow Indochino on Twitter at www.twitter.com/indochino.

SOURCE Indochino