Industry Expert Jim Hogan Keynoted the UBM Electronics "System on a Chip" Virtual Event, Drew Global Electronics Decision Makers

CHICAGO, May 25, 2011 /PRNewswire/ -- UBM Electronics held the EE Times virtual event System on a Chip on Thursday, May 12, 2011. The virtual event was targeted to IP developers, system architects, DSP Designers, hardware design engineers, embedded software and firmware developers, verification engineers and project managers.  UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming.

The virtual event drew 1,448 registrants and 356 live attendees.  Attendees spent an average of 7 hours and 40 minutes in the event.  

One of the great productivity boosters in System on a Chip (SoC) design is the use of High-Level Synthesis (HLS), which has equally beneficial impacts in both the design and verification flows. Another great productivity booster is the reuse of internally-generated and third-party-provided silicon intellectual property (IP). The virtual event explored how the industry's top design and verifications teams are approaching integrated SoC design and verification flow.

Key highlights of the event included:

• Keynote address "SoC Realization - Its Showtime!" presented by Jim Hogan, managing partner, Vista Ventures LLC.
• Panel Discussion "Building an SoC Flow Optimized for IP Integration."  
• Panel Discussion "Applying High-Level Synthesis (HLS) in an SoC Flow."  
• Panel Discussion "Hardware/Software Co-Design..."

The complete on demand event can be viewed here.

The event's platinum sponsored was Cadence.

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About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM Studios

UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming.  A global marketing service, UBM Studios delivers content, audience and in-depth analytics driving deeper award-winning user engagement paired with vision, process and execution.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Contact

Michele McPhail
UBM Studios
773 687 4321
[email protected]

SOURCE UBM Studios