Industry Leader & ReachLocal CEO Sharon Rowlands Joins LSA Board of Directors

TROY, Mich., Feb. 25, 2015 /PRNewswire/ -- The Local Search Association (LSA) today announced the addition of Sharon Rowlands, CEO of ReachLocal, to its board of directors. Rowlands joins ranking representatives from Google, Microsoft and Starcom MediaVest Group as the latest additions to the LSA board.

Rowlands brings more than 20 years of experience leading multi-billion dollar companies serving small and medium-sized businesses, financial markets and enterprise customers. As the leader of ReachLocal, she offers unique insight into the digital marketing activities of local businesses big and small.

"We represent the full spectrum of companies in the business of local, regardless of platform or channel," said Neg Norton, president, Local Search Association. "As digital continues to evolve and expand, especially at the local level, we are excited to bring Sharon's expertise to the table."

With a focus on "the business of local," LSA is expanding its membership and the board to be more inclusive of the many digital marketing and advertising channels and platforms commonly used by enterprises and small businesses in local markets, where roughly 95 percent of transactions occur.  

"LSA is making great strides in changing the way we understand and measure local media and marketing. I can't think of a better time to be in this dynamic and growing industry," said Sharon Rowlands, CEO, ReachLocal. "I am excited to join a board with such a broad range of companies and industry leaders."

In addition to these new members from ReachLocal, Google, Microsoft and Starcom MediaVest Group, the board currently includes representatives of DAC Group, Dex Media, Fairway Group, hibu, Marquette Group/USMotivation, Telmetrics, The Berry Company, Yellow Pages Digital & Media Solutions and YP Holdings LLC.

Rowlands will also be a featured speaker and award judge at the 2015 Local Search Association Conference in Los Angeles, April 20-22. She will participate in a fireside chat discussing client experience and will join a panel discussion on local sales and small business advertiser retention. 

About LSA

The Local Search Association (www.localsearchassociation.org) is the largest trade organization of companies engaged in local advertising and marketing. LSA members provide local businesses with innovative and strategic offerings that drive consumers to take an action in the last mile – or the final steps – of their path to purchase. The Association is focused on elevating the industry through thought-leadership, advocacy, research and insights, and partnerships.

LSA has more than 300 members in 26 countries. Members include listing management companies, digital agencies, mobile and social media companies, print and online directory publishers, video service providers, and web design and hosting firms.

The Association offers industry news and perspective on its blog, Local Search Insider, as well as resources on its SlideShare page. Follow LSA on LinkedIn, Twitter, and Facebook.

Greg Sterling
VP of Strategy and Insights
415-886-7276 
[email protected]

About ReachLocal

ReachLocal, Inc. helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.

Amber Seikaly
Vice President Corporate Communications
214-294-0242
[email protected]

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SOURCE Local Search Association

Related Links

http://www.localsearchassociation.org