Industry Leaders Reveal How Standards Transformed Their Business in New ANSI Video Series

NEW YORK, May 6, 2025 /PRNewswire/ -- Could standards participation be the advantage your business needs to thrive? Showcasing how standards support long-term economic advancement, the American National Standards Institute (ANSI) has expanded its Standards Boost Business web resource with new video testimonials—demonstrating the business value of standards, and the various benefits of participating in their development.

Standards Boost Business outlines the benefits of participating in standards development for C-suite executives and decision-makers across industry, government, and more. The online platform demonstrates how standards directly strengthen the economy by:

• Accelerating market growth: Case studies demonstrate the economic impacts of standards across multiple sectors.
• Increasing competitiveness and innovation: Customizable elevator pitches help executives understand the business advantages of standards participation.
• Supporting a framework for business success: White papers and economic research show how standards reduce barriers to trade, improve sustainability, reduce costs, and assure safety.

In the new video collection, industry professionals reveal how standards participation brought measurable results and other advantages for growth and innovation:

• All Voices are Important in Standardization, Christian Dubay, NFPA, ANSI Board Chair
• Where, How, and Why Microsoft Participates in Standardization, Laura Lindsay, Microsoft
• How Codes and Standards Helped Increase Exports by 120%, Gaby Davis, IAPMO
• Standardization for Innovation, Kerri Haresign, Consumer Technology Association
• How Standards Help HP, Inc. be an Industry Leader, Muhammad Ali, HP, Inc.
• How Microsoft Benefits from Standards Participation, Laura Lindsay, Microsoft

Standards Boost Business is housed in ANSI's Impact of Standards page on www.ansi.org, alongside additional resources including "Standards are Everywhere" graphics and "Standards Behind the Headlines" articles. Questions or comments on Standards Boost Business can be directed to [email protected].

About ANSI

The American National Standards Institute (ANSI) is a private non-profit organization whose mission is to enhance both the global competitiveness of U.S. business and the U.S. quality of life by promoting and facilitating voluntary consensus standards and conformity assessment systems, and safeguarding their integrity. Its membership is comprised of businesses, professional societies and trade associations, standards developers, government agencies, and consumer and labor organizations.

The Institute represents and serves the diverse interests of more than 270,000 companies and organizations and 30 million professionals worldwide. ANSI is the official U.S. representative to the International Organization for Standardization (ISO) and, via the U.S. National Committee, the International Electrotechnical Commission (IEC). For more information, visit www.ansi.org and access the latest news and content on LinkedIn, X, and Facebook.

SOURCE American National Standards Institute