Industry Recognizes the Regence Health Engine for Excellence in Creativity, Innovation and Information

PORTLAND, Ore., Feb. 12 /PRNewswire/ -- Making healthy choices can be a difficult task these days, but the largest health insurer in the Pacific Northwest and Intermountain Region continues to support its community by offering Regence members reliable health and wellness advice, help to navigate the health care system and rewards for living healthier – all through myRegence.com.

And the industry has noticed. During the latter half of 2009, myRegence.com earned 17 key industry awards recognizing original content – notably videos and interactive features, site design and usability, creativity and innovation.  These awards include:

• Platinum and two Gold Awards from the eHealthcare Awards. myRegence.com earned a Platinum Award for Best Site Design, a Gold Award for Best Health Care Content and another Gold Award for Best Overall Internet Site.  The eHealthcare Awards recognizes the very best Web sites of health care organizations, online health companies, pharmaceutical/medical equipment firms, suppliers and business improvement initiatives.
• Five Silver Awards from the W3 Awards. One for myRegence.com in the Health Web site category and four in the Video category for original produced videos including "Becoming Ironman," "Flu, the Next Pandemic," "The Intimate Truth" and "Pink Phoenix." The W3 Awards honor creative excellence on the web and recognize the creative and marketing professionals behind award winning web sites, web video and online marketing programs.
• Three Gold and six Silver Awards from the Davey Awards. In the Video category, Gold Awards were awarded to originally produced videos "The Intimate Truth," "Pink Phoenix" and "Flu, The Next Pandemic." Two Silver Awards were for myRegence.com in both the Health website and Insurance Web site categories, two Silver Awards were in the Video category for "Becoming Ironman" and "Cooking with Tse: Gravalax" and two Silver Awards were in the Interactive category for "Pediatric Dentist" and "Alternative Medicine."  The Davey Awards are sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals of acclaimed media, advertising and marketing firms.

"We are honored to be recognized for our commitment in delivering top notch health and wellness information through myRegence.com," said Torben Nielsen, Director of Consumer Directed Health Systems for Regence. "And while it's important to be acknowledged, it's even more important to us that our Regence community understands they have access to the most up-to-date and informative health and wellness resources to help them become better engaged in their own health."

myRegence.com is designed to help advise members on health care and lifestyle options, navigate them through the health care system, and reward those who make healthier choices. Through myRegence.com, members can find all their health and wellness related resources in one place. They can start to become to become more involved in their own health care through education, transparency of information and choice by discovering interactive tools to research treatment options, cost-quality comparisons of hospitals, wellness programs and activities and incentives for making healthy lifestyle choices.

About Regence

Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves three million members as Regence BlueShield (selected counties in Washington), Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each health plan is a not-for-profit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit www.regence.com.

SOURCE Regence