Industry Veteran Joe Herpin Joins Vixen Vodka As Director Of National Sales

May 02, 2013, 17:05 ET from Vixen Vodka

ATLANTA, May 2, 2013 /PRNewswire/ -- Vixen Vodka CEO LeeAnn Maxwell announces today Joe Herpin as director of national sales. In less than a year, Vixen Vodka ( has realized record-breaking sales, award-winning vodka and nationally recognized marketing – and Herpin will continue this impressive trajectory. Known for building brands, expanding distribution and increasing sales, Herpin's 50+ years of experience is well served with the new brand.

"We're honored to have Mr. Herpin join Vixen Vodka. Not only does he bring a wealth of experience – making us even better-versed in the space – but from our first meeting, we felt he was part of our team," said Maxwell.

In his new role, Herpin leads new-market expansion and growth initiatives, while managing distribution and sales, to ultimately take the brand nationwide.

"I'm excited to establish Vixen Vodka as a national brand," said Herpin. "Though processes are taxing, having unique angles that appeal to untapped customer bases foster increased success. Fortunately, Vixen Vodka has smart, savvy women involved, which presents tremendous opportunities for leverage."

Most recently, Herpin was director of sales and marketing for Texas-based Tito's Handmade Vodka where he developed the micro-distillery into a nationally recognized brand, establishing a national broker network and placing the vodka in distribution in all 50 states and Canada.

Herpin began his career in the 60s with Brown Forman Corporation, with other notable experience including leading efforts for Codera Wine Group, Palm Bay Imports, Inc., Bohemian Distributing Company and Heritage Imports Ltd., in California. He also grew sales for Premium/Prestige Wine Imports, Inc., in Connecticut and Barton Brands Ltd., in Chicago, Ill.

About Vixen Vodka
Vixen Vodka is a female-owned spirit, offering a refreshing alternative to the male-dominated industry. Touting the tagline "lust in liquid form," Vixen Vodka is gluten free and elegantly crafted from corn and pure spring water, then distilled five times, to create the smoothest vodka on the market.

Vixen Vodka is available in select retail stores, restaurants and bars throughout Georgia and will shortly be appearing in new markets across the country. For more information, visit

SOURCE Vixen Vodka