WELLESLEY, Mass., Nov. 2, 2015 /PRNewswire/ -- inStream today announced sales, marketing, and business development executive, Tom Bulzacchelli, has returned to the company as its senior vice president of Business Development. In his new role, Bulzacchelli will help lead inStream's rapid growth in providing real-time targeted marketing solutions to the retail, food and consumer goods industries.
"Tom previously helped grow inStream from its inception to become the leader in personalized, targeted marketing solutions. We are thrilled to have Tom rejoin us to continue to grow the business and provide unequalled marketing and sales growth strategies for our clients," said Ann Raider, CEO of inStream.
Bulzacchelli brings more than 25 years of executive leadership experience in the food, consumer goods, and marketing industries to inStream and he will report to Ann Raider, president and chief executive officer. He has served in sales leadership positions most recently with CBA Industries and Genesys, where he led the companies' focus on the CPG and grocery industries.
Previously, Bulzacchelli also served in senior sales leadership positions at Linkable Networks, Promoworks LLC, and vice president, general sales manager at News America Marketing. Bulzacchelli holds a BSBA in marketing from Rider University.
"I am thrilled to be back with the team and excited to leverage inStream's unique products and services to deliver results for our customers and advertisers," said Bulzacchelli. "Our expansion into the areas of social integration, mobile and interactive digital eReceipts proves that inStream is a dynamic leader in 21st century marketing solutions for retail, CPG, and agencies looking to dramatically increase their customer engagement and drive incremental sales and customer growth along their shoppers' path to purchase."
inStream is the leader in delivering real-time, personalized, targeted marketing solutions that increase customer engagement based on shopper-specific purchase, affinity and loyalty data from eCommerce, mCommerce, and bricks & mortar. The company's innovative software transforms any consumer receipt into a powerful marketing platform, increasing incremental sales by allowing companies to print eye-catching ads and coupons—with graphics—on the FRONT of customer receipts, and send full-color interactive digital receipts with offers via email or mobile app. Start growing your sales today by calling (781) 419-6575 or visit www.instreamglobal.com.