DUBAI, UAE, April 19, 2012 /PRNewswire/ --
Infiniti's highly-successful partnership with Red Bull Racing (RBR) Formula One team comes literally front and centre-stage on this month's special edition of 'Adeyaka', Infiniti's customer magazine. The inspired front cover has been given a carbon-fibre look while the content focuses on Infiniti's global brand ambassador, Sebastian Vettel; the world championship-winning 2011 season; and the synergies between the luxury automotive brand from Japan and Grand Prix's most exciting team. Luxury cars can be found at all Infiniti Centres across the Region, which will also be stocking copies of 'Adeyaka'.
"Announced in March 2011, Infiniti and RBR's partnership has been a huge success and progressed from strength-to-strength," said Juergen Schmitz, General Manager, Infiniti in the Middle East. "We confirmed Sebastian Vettel as our global brand ambassador and with his direct input were able to deliver a limited edition concept vehicle within six months of agreeing the project - our star of the 2011 Dubai International Motor Show, the Infiniti FX Sebastian Vettel version. With our increased commitment to our partnership for 2012, tailoring this special edition of Adeyaka to our Formula One involvement reinforces its importance to Infiniti as a brand representing sports cars."
Infiniti's increased collaboration with RBR for 2012 is most visible in the more prominent branding on the RBR Formula One team's cars. Enhanced logos on the side of the chassis and cockpit top are also featured on the drivers' overalls and team equipment.
Fans in the Middle East will have two opportunities to see the RBR and Infiniti Formula One partnership in action this year at Bahrain in April and Abu Dhabi in November.
Infiniti, the luxury automotive brand from Japan, reflects its brand promise "Inspired Performance" with a model line-up of sedans, coupes, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centers that share a commitment to exceptional hospitality throughout the entire period of ownership."