Infiniti's Unique Customer Experience Extended in the Middle East

DUBAI, United Arab Emirates, March 28, 2012 /PRNewswire/ --

- Doha Infiniti Centre brings complete Infiniti experience to Qatar

Infiniti, the luxury automotive brand from Japan, has strengthened its commitment to its Middle East customers with the opening of the new Doha Infiniti Centre, Qatar. Dedicated purely to Infiniti's model range, the Doha Centre offers customers the total Infiniti experience with the highest levels of hospitality throughout the ownership period. To ensure the experience of its Centres is in keeping with this approach of 'Total Ownership Experience', Infiniti has initiated a unique global standard design signature, Infiniti Retail Environment Design Initiative (IREDI), which will be immediately appreciated by visitors to the Doha Centre.

Hosted by the Saleh Al Hamad Al Mana (Al-Mana) Company, the exclusive distributor of Infiniti, Nissan & Renault in Qatar, the opening event was attended by Corporate Vice President, Gilles Normand, Nissan Middle East Managing Director, Atsuo Kosaka, chairman of Al-Mana, Hisham Saleh Al-Mana, and other Infiniti executives.

The Doha Center will feature the full range of Infiniti's desirable 'Inspired Performance' luxury cars - from the full size Infiniti QX56 SUV, to the technologically-advanced Infiniti M luxury sedan; the complete Infiniti G coupe, convertible and sedan to its ever-popular crossovers Infiniti FX and Infiniti EX.

Infiniti's expansion into new countries is a crucial element of its plan to command 10% of the global luxury market by 2016, with the Middle East being a particularly important market. With the opening of the Doha Centre, there are now 30 Infiniti Centres across the region where visitors benefit from Infiniti's unique hospitality.

"The Middle East is a key market for Infiniti as it strives to achieve its bold global ambitions," said Juergen Schmitz, General Manager Infiniti in the Middle East. "Infiniti is about the Total Ownership Experience that comes with the purchase of each of our desirable models and the dedicated Infiniti Centres such as Doha give us the platform to demonstrate our unique approach to our customers. We invite you all to try the Infiniti experience."

About IREDI:

The Infiniti Retail Environment Design Initiative (IREDI) is Infiniti's unique design signature applied to its retail centres. The resulting feel is reminiscent of an art gallery, welcoming Infiniti visitors into an inviting, sophisticated and modern space with a strong aesthetic accent reflecting the brand's stylish designs. IREDI complements Infiniti's belief in providing the highest levels of hospitality to its customers - 'adeyaka' - which, in conjunction with its high aftersales standards, result in the Total Ownership Experience.

About Infiniti:

Infiniti, the luxury automotive brand from Japan, reflects its brand promise "Inspired Performance" with a model line-up of sedans, coupes, SUVs and crossovers featuring exhilarating performance, emotive design and cutting edge technology. Infiniti continues to launch across the globe through a dedicated network of Infiniti Centers that share a commitment to exceptional hospitality throughout the entire period of ownership."

For more local information you can visit the Infiniti Media Channel through http://www.infiniti-me.com/

SOURCE Infiniti