Infinum Opens Empathy Lab to Media for Hands-On Accessibility Experience

Infinum recently welcomed media representatives to its Empathy Lab, offering a firsthand look at the digital accessibility challenges people with disabilities face every day.

ZAGREB, Croatia, April 30, 2025 /PRNewswire/ -- Leading tech consultancy Infinum held its second Empathy Lab on April 15 at its Zagreb office, this time inviting media representatives to experience the digital accessibility challenges faced by individuals with disabilities.

The Empathy Lab, designed as a series of accessibility tasks, comprises simple exercises on mobile and desktop devices, with accessibility settings turned on.

This provided everyone with firsthand experience in navigating digital environments using accessibility features and demonstrated the importance of designing digital experiences that are inclusive, intuitive, and accessible to all users.

"Disability in itself doesn't prevent people from participating in everyday life. What limits them are the barriers society puts in their way — including in the digital world. It's our responsibility to remove those barriers. After all, accessibility improves the user experience for everyone — for example, sufficient contrast between text and background doesn't just help people with visual impairments, but also anyone trying to read content in bright sunlight," said Ana Šekerija, Project Owner and Leader of Infinum's Accessibility Initiative.

The Empathy Lab returned this year with renewed urgency as the European Accessibility Act (EAA) is set to become national law on June 28, 2025. The new law will require digital products and services like websites, mobile apps, e-commerce platforms, and ATMs to meet accessibility standards.

According to Josip Bišćan, Chief Client Officer at Infinum, the company began focusing on accessibility in 2021 through projects, internal training, and by developing its own guidelines.

"That's why it felt completely natural for us to turn that initiative into a standalone service — which we did last year. In addition to our existing clients, we also worked with many new, global clients who were improving the accessibility of their digital products for various reasons—from complying with legal regulations and enhancing user experience to strengthening their brand's image as socially responsible.".

To learn more about the Empathy Lab and its overall goals, visit https://infinum.com/accessibility/.

About Infinum

Infinum is an independent tech consultancy that partners with leading global brands and world-renowned enterprises to deliver innovative digital solutions for an array of industries, including finance, healthcare, and automotive. Founded in 2005, Infinum's work is used by millions around the world and has received numerous industry awards, including Red Dot and iF Design Award. Employing over 370 professionals, the company operates from eight offices across the US and Europe.

Media Contact
Bojan Bajić
VP of Marketing
+1 (917) 838 2194
[email protected]
https://infinum.com/ 

SOURCE Infinum