TORONTO, Feb. 25, 2015 /PRNewswire/ -- Influitive, the advocate marketing experts, today announced that the first annual Advocamp conference will take place on March 25, 2015 at the Hotel Nikko in San Francisco, California. Advocamp, presented by Influitive in conjunction with sponsors Gainsight, Extole, RO|Innovation, Satmetrix, Tango Card and Boulder Logic, is the world's first conference focused on helping businesses develop a corporate culture and strategy for creating and mobilizing advocates.
Headlining the exciting line-up of speakers will be Fred Reichheld, Creator of the Net Promoter® System, Author of The Ultimate Question, and founder of Bain & Company's Loyalty Practice. Loyalty leaders have used NPS to drive outstanding growth for more than a decade. Now they are leveraging the system to identify advocates: promoters who actively share their positive experiences with businesses in person or on the social web.
"In today's socially connected world, advocacy is more powerful and authentic than traditional tactics. That's why the future belongs to companies that develop and mobilize advocates as their primary goal," says Mark Organ, Influitive founder and CEO. "Implementing a strategy to achieve that goal isn't always easy, however. I'm excited to hear how top business leaders are tackling this challenge at Advocamp."
Advocamp celebrates the culture of customer success in a fun, laid-back summer camp-themed environment that is oriented toward innovation, networking and learning. Attendees can expect to learn how business leaders are mobilizing their advocates to amplify growth in more than 20 inspiring, rapid-fire sessions throughout the day.
In addition to Mr. Reichheld, many of the brightest thought leaders, visionaries and practitioners in the business will be participating in the event, including:
- Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
- Keith Ferrazzi, Author of Never Eat Alone
- Bill Macaitis, CMO of Slack and former CMO of Zendesk
- Jeanette Gibson, Vice President, Customer Experience and Community at Hootsuite
- Nick Mehta, CEO of Gainsight
- Rob Meinhardt, Partner at Toba Capital and Founder of Dell KACE
Visit Advocamp.com to learn more about the event, view a full list of speakers, and register.
Influitive, based in Toronto, Boston and San Francisco, is changing the face of B2B marketing through its innovative AdvocateHub platform and Maven mobile app for advocate marketing. Today's buyers are leveraging knowledgeable peers at roughly twice the rate than they did even four years ago. Influitive helps marketers capture the enthusiasm of their best customers, followers and evangelists, turning that into direct support through all stages of the buying cycle, from social media reviews and customer referrals to case studies and references. Influitive's customers include some of most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.