TORONTO, Oct. 24, 2016 /PRNewswire/ -- Today Influitive, the advocate marketing experts, announced the addition of Raif Barbaros as Vice President of Engineering and Chief Technology Officer. Raif joins Influitive from Loblaw Digital, where he was the VP of Technology and responsible for digital and e-commerce at Canada's largest retailer. He was part of the founding team that started Loblaw Digital and grew the eCommerce business from zero to nine figures in four years. Previously, he was a founder or CTO of several venture backed startups in Silicon Valley and Toronto, three of which were acquired and two that reached millions of users.
"Raif joining the team represents a landmark moment for Influitive. Raif has strong experience starting and scaling high performance technical teams at both startups and corporations," said Mark Organ, founder and CEO of Influitive. "Influitive offers an unparalleled advocate marketing platform, and we're excited to take the platform to new heights under Raif's leadership."
Already today, Influitive's engineering team builds and supports Influitive's advocate platform for over 300 B2B companies. These companies engage hundreds of thousands of customer advocates who have completed over four million acts of advocacy through Influitive.
"I am excited to join Influitive because of the calibre of the leadership team, the investors, and the engineering talent. Further, Influitive has a unique and globally sought after product for a rapidly growing market," said Raif. "From my experience of starting and growing companies, I've realized that advocacy is critical for business growth. I look forward to enabling even more companies to build sophisticated advocate marketing strategies through our platform."
As VP of Engineering and CTO at Influitive, Raif will oversee the engineering team in building and strengthening Influitive's advocate marketing platform. He will also invest heavily in talent development and empowering future engineering leaders at Influitive.
Earlier in his career, Raif had a tenure at a seed-stage venture capital firm in San Francisco where he gained experience in the business of startups. In the corporate world, Raif spent time at eBay and Deloitte. Raif holds an MBA from UC Berkeley and a B.Sc. in Computer Science & Mathematics from Queen's University.
Influitive is driving the shift from company-centric marketing to advocate marketing. Influitive helps B2B companies to spark, build and sustain a movement behind their brands through the voice of their most passionate advocates. Influitive's advocate marketing platform is purpose-built for driving deep human engagement at scale – persistently engaging customers, employees and partners to participate wherever advocacy happens. Influitive makes marketing investments better, giving companies an overwhelming advantage in expanding reach, accelerating sales revenue, and increasing customer retention and growth. To learn more, please visit www.influitive.com.
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