Influitive Releases New eBook To Help B2B Marketers Harness The Power Of Customer Referral Programs

TORONTO, Feb. 10, 2014 /PRNewswire/ -- Influitive, the advocate marketing experts, today announced the release of "The No Fuss Recipe for Hot Referral Leads," a new eBook designed to help B2B marketers whip up successful customer referral programs and boost revenue.

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"Marketers often say they want more referrals from their customers to lower customer acquisition costs, shorten sales cycles and attract more loyal customers, but they don't have the necessary framework in place to generate them," says Jim Williams, VP of Marketing at Influitive.

"More than one third of Influitive's customers have come from referrals, so we've seen the power that advocacy-driven customer referral programs can have."

"The No Fuss Recipe for Hot Referral Leads" advises B2B marketers to tap into the power of advocate marketing and create an environment where customers will be willing to share their experiences, recommend your products and services, and boost revenue through referrals.

It walks marketers through choosing the right ingredients to deliver the optimal experience, selecting the best tools to nurture advocates and measure their engagement, gathering skilled cooks to lead and support the entire program, and prepping the most important ingredient in customer referral programs – advocates.

"Sales and marketing leaders who build solid strategies to leverage their advocates for referrals will see faster acquisitions, stronger social proof and shorter sales cycles," adds eBook contributor Trish Bertuzzi, President and Chief Strategist of The Bridge Group.

A collection of secret ingredients that every B2B marketer can integrate into their existing marketing strategy, the eBook also features insight from a number of other sales and marketing experts, including:

• Matt Heinz, President, Heinz Marketing
• Jill Rowley, Social Selling Evangelist, Oracle
• Joanne Black, Founder, No More Cold Calling
• Jim Keenan, President and CEO, A Sales Guy Inc.

Designed to make customer referral programs simple, fun and clear, "The No Fuss Recipe for Hot Referral Leads" presents these ingredients in digestible bites that marketers can easily follow, adjust, implement and measure.

To download the eBook, visit http://influitive.com/customer-referral-program.

About Influitive

Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today's buyers are increasingly leveraging their peers' opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app.  By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive's customers include some of the most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.

SOURCE Influitive