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Infobip habilita WhatsApp Business para comunicaciones empresariales


News provided by

Infobip

Aug 01, 2018, 12:47 ET

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NUEVA YORK, 1 de agosto de 2018 /PRNewswire/ -- Infobip, proveedor de comunicaciones globales para empresas, está lanzando su nuevo canal de comunicaciones WhatsApp Business el cual permitirá realizar comunicaciones empresariales a través de la aplicación WhatsApp, la cual cuenta con más de 1.500 millones de usuarios en 180 países.

El acceso temprano al lanzamiento de WhatsApp Business integrará a las empresas y a las instituciones financieras en WhatsApp gradualmente, a través de un proceso de revisión, asegurando la calidad y el valor tanto para las empresas como para los usuarios finales.

Al introducir WhatsApp Business, Infobip permite a las empresas ampliar las comunicaciones orientadas al cliente en WhatsApp. Las empresas pueden ofrecer una comunicación personalizada que incluya contenido multimedia, imágenes de alta resolución, intercambio de texto, archivos y documentos.

Empresas medianas y grandes pueden utilizar WhatsApp Business para una amplia gama de mensajes centrados en el cliente y consultas que incluyen confirmaciones de reservas, actualizaciones de estado de vuelos, alertas de transacciones bancarias, información de estado de tarjetas de regalo, códigos de activación y recordatorios de pago, entre otros.

Por ejemplo Cardekho, un popular portal de automóviles de la India, utiliza las comunicaciones móviles para relacionarse, dialogar y ayudar a sus clientes con lo que necesiten desde seguros y financiación hasta búsqueda de automóviles.

"El hecho de que Infobip habilite WhatsApp Business sin duda puede ayudar a que  Cardekho sobresalga. Es importante para cualquier marca de consumo relacionarse con sus clientes de una manera que impacte. Con WhatsApp Business y su enorme potencial de comunicación, cualquier servicio online o minorista tiene el potencial de destacar su marca para incluir desde información sobre productos, apoyo en las necesidades del cliente, hasta compartir fotos de calidad.  Todo esto usando  WhatsApp ", dijo Amit Jain CEO de Cardekho .com

Para el CEO de Infobip, Silvio Kutic, el lanzamiento de WhatsApp Business cambiará el panorama digital de las comunicaciones empresariales móviles.

"El enorme impacto de WhatsApp Business permitirá a las empresas, bancos y organizaciones, que se unan al programa de acceso temprano, comunicarse con su audiencia en una aplicación de chat que los usuarios ya conocen y en la que confían. Infobip está permitiendo esta comunicación de una manera eficiente y conveniente que ayuda a las empresas a escalar sus comunicaciones, aumentar la lealtad de la marca y fomentar el compromiso lo cual es vital en el mundo empresarial de hoy. Los canales de mensajería son clave para relacionarse e involucrarse con los clientes. Con más de 60 oficinas en todo el mundo, Infobip está bien equipado para incorporar uno de los canales de comunicación más utilizados en el mundo", dijo Silvio Kutic, CEO de Infobip.

About Infobip 

Recientemente galardonado como el mejor vendedor de SMS A2P por ROCCO, Infobip fue fundado hace más de una década por dos jóvenes desarrolladores. La compañía se convirtió en una empresa internacional con más de 60 oficinas en seis continentes y ofrece una plataforma de mensajería desarrollada internamente con capacidad para llegar a más de seis mil millones de dispositivos móviles conectados a más de 800 redes de telecomunicaciones.

Infobip innova en la intersección entre las tecnologías de Internet y telecomunicaciones, creando nuevas formas y oportunidades para que las empresas y sus usuarios finales interactúen a través de dispositivos móviles. La compañía presta servicios y se asocia con operadores móviles, aplicaciones de mensajería, bancos, redes sociales, compañías tecnológicas y agregadores líderes.

FUENTE Infobip

SOURCE Infobip

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