InfoGin Provides Mobile Content Adaptation for Nearly 40% of Mobile Indian Market

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• Brazil - Português

NEWTON, Mass., July 6, 2011 /PRNewswire/ -- InfoGin (www.infogin.com), a global market leader of mobile browsing solutions that enable mobile carriers and publishers to provide the ultimate browsing experience on any mobile device, announced today that it has recently launched its services with two additional Indian carriers, covering nearly 40% of this remarkably fast growing mobile market.  Their subscribers can now enjoy the full Web's richness on any device, regardless of its capabilities.

David Shimoni, InfoGin's Executive Vice President of Sales and Marketing commented: "We are experiencing growth in demand for mobile browsing solutions in many regions of the world. Our recent expansions in India are an important part of this trend. Our Content Adaptation contributes greatly by allowing all users to enjoy the true richness of the Web on their mobile devices and by the support we provide our partners the carriers in offering their subscribers with richer content and services," added Shimoni.

InfoGin's Content Adaptation solution automatically analyses the Web content and reformats it according to its importance, providing the best possible display for the mobile device capabilities, as well as for the operator network characteristics. A Smart Navigation layer is presented on top of the content, allowing users to navigate and browse Web content in a way that is similar to that of the desktop browsing.

InfoGin's award winning Content Adaptation solution enhances the mobile user browsing experience, especially on feature phones. One of the key elements of the InfoGin solution is its ability to support literally any device. Beyond the 13,500 devices currently supported by its Intelligent Mobile Platform™, InfoGin provides customized support for local device vendors, such as Spice®, Lemon® and MicroMax®

Subscribers of the two Indian carriers will now enjoy the full functionality of internet on any mobile device, with up to five time faster connection than before. This will allow them to deliver the rich Internet experience to rural areas and let users of all mobile devices enjoy Internet content of their choice: news, popular sports, financial news, entertainment as well as access to social networks.

In India today, over 59% of Web users are mobile only.* The deployment of InfoGin's Content Adaptation solution is expected to significantly increase browsing usage in general, and especially on feature phones. Providing best of breed Content Adaptation service, InfoGin allows Indian carriers to achieve traffic optimization, significantly reduce CAPEX and OPEX increase branding awareness and reduce churn.

The Content Adaptation solution is part of InfoGin's complete suite of mobile browsing solutions based on its Intelligent Mobile Platform™ (IMP) that also includes the Smart Pipe Package – with its innovative Content Overlay – especially designed to improve users' browsing experience on smartphones while offering carriers new monetization opportunities for their portal content and services.  For more information, please contact us at [email protected].

InfoGin will be showcasing its solutions at the 2011 VAS Asia Show, Le Meridien, New Dehli, July 8, Booth # 8. For a meeting, please contact us at: [email protected]

* www.ondeviceresearch.com

About InfoGin

With more than 11 years of research and development, InfoGin is the pioneer and market leader in telco-grade mobile browsing solutions, enabling the ultimate surfing experience on any mobile device. Carriers and content providers use InfoGin solutions to regain subscribers' ownership, increase value-added services revenues and control operational costs.  

InfoGin's solutions span the facets of mobile browsing and include intelligent, automatic content and functionality adaptation; clientless, personalized overlay operator portals and toolbars; and traffic and data optimization and acceleration. In addition, InfoGin professional content authoring and development tools significantly reduce the costs of delivering optimized mobile content to a wide variety of devices.

InfoGin was founded in April 2000 and began deploying to top-tier carriers in 2002.  The company has offices in the U.S. and Israel.  For more information, visit www.infogin.com.

InfoGin Media Contacts:
Mona Popilian-Yona
Director of Marketing
InfoGin
[email protected]
+972 52 625 2226

SOURCE InfoGin